Maritz Research Conducts Comprehensive Study To Gauge What The Future Holds For Meetings
Technology and social media are key themes
Technology was the most prominent topic for the Maritz Research Future of Meetings survey respondents. The use of mobile devices and meetings specific applications designed for them will increase and the main technology tool for presentations will no longer be PowerPoint. Web-based delivery of meeting content and cloud computing for meeting management is a relatively new option and quickly beginning to be standard fare.
Generations were split on the pros and cons of using social media. For example, while younger respondents liked the immediacy of using twitter to interact with speakers during live presentations, older attendees saw it as a distraction. Respondents also discussed the double-edge sword of social media use. It will spread news, good or bad with equal speed. It is permanent and unavoidable and choosing not to participate or even be aware of conversations does not diminish their impact.
The future of meeting design is dictated by the need for a measureable return-on-investment (ROI) after the meeting. Meeting organizers need to align the meeting and business objectives beforehand. Meetings that are not well designed will not be successful in providing a good ROI. Meeting venues also are becoming more specialized and must rely on more highly trained technical staff to support new technology and greater connectivity.
The Future of Meetings study is being released in partnership with The Hospitality Sales and Marketing Association International (HSMAI) Foundation.
The Maritz Research Future of Meetings Survey was conducted through an online survey of 1,612 meetings sector stakeholders. Forty-six percent currently work as meeting planners with another 43 percent employed as suppliers to the meetings industry. The remainder represented a diverse group including speakers, attendees and procurement agents. In addition, numerous in-depth interviews were conducted with sector experts and commentators, as well as an extensive literature review including published academic reports and articles.
For more information and to view the separate white papers, visit http://www.maritzresearch.com/white-papers
About Maritz Research
As one of the world"s largest marketing research firms, Maritz Research, a unit of Maritz, helps many of today"s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, telecommunications, and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR, MRA, and is the official sponsor of the American Marketing Association.
For more information, visit www.MaritzResearch.com or contact us at 1-877-4MARITZ.
About HSMAI Foundation
Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit www.hsmaifoundation.org