5 Tips for Better Facebook Ad Performance — Source: Milestone Inc.
Milestone Insights ResearchTeam

Advertisers no longer question, "should I run Facebook ads?" But instead they ask, "How can I run successful Facebook ads?" As advertisers experiment with Facebook ads, here are some proven techniques to improve ad performance:

  1. Take Advantage of Targeting by Gender or Location
    • Use all targeting options available to you – this will control costs
    • Targeted ads will help you evaluate results as well as improve conversions
  2. Refresh Facebook Ad Creatives 2-3 Times Per Week
    • Ad Fatigue occurs much faster on Facebook vs. other paid channels
    • Refreshing your ad will increase clicks and bring new users to your landing page
  3. Keep Your Ad Creatives Simple
    • Make sure your ad is easy to read with simple language. Do not try to fit every detail into the ad – just the most compelling aspects of your product or special
    • Use Facebook language-such as "like", "fans", and "comment" to encourage engagement with your ads
  4. Landing pages
    • Your ad should direct users to the most relevant landing page
    • Make sure to include the specific information that you mentioned in the ad for an increase in conversions
  5. Evaluate your campaign performance
    • Use Facebook and Google Analytics to track and evaluate your campaign performance
    • Your Click-Through-Rate (CTR) is a particularly good indicator of how well your ads are doing

The Facebook Advertising platform will continue to evolve and develop as more advertisers continue to use this channel. The tips above will help you optimize your ads and stay one step ahead of your competition.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Anil Aggarwal
CEO
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