Changed Your Hotel Name? How to Thoroughly Update Your Brand Online
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process.
When changing your hotel name, performing a full-on web overhaul is a must to avoid harming your site performance, web traffic, and overall revenue. There are many critical steps to follow when changing your hotel's name. Before you do, notify your internet marketing agency of the upcoming name change and coordinate with them so that they can perform a smooth transition online.
- Finalize the new name, address, phone number, and URL.
- Notify your internet marketing agency of the name change and the date it will take place.
- Take note of every single mention of the old hotel name.
- Find every image that needs to be updated on your site and obtain new brand images.
- Have your internet marketing agency pull the top referral sources to your website and contact them to change the listing.
- Begin implementing all offsite changes two weeks to a week prior to the official name change.
- Change the text and images onsite.
- Search the web for sites that list the outdated hotel name.
To read the full article, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
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