Fairmont Makati Maximizes New Property Revenue through IDeaS Pre-Opening Support
IDeaS broadens its relationship with Fairmont Raffles Hotels International and enables new Fairmont Makati to optimize revenue from opening day
IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced Fairmont Raffles Hotels International (FHRI) has turned to IDeaS to deliver revenue optimization to its new Fairmont Makati (Philippines) hotel from opening day.
"Fairmont Raffles Hotels International is known for providing outstanding customer service and ensuring the ultimate guest experience. Equally so, our management team prides ourselves on ensuring we have the best management tools and solutions in place to optimize processes and profit. We are working with IDeaS to deliver revenue management best practice from the day we open our doors at the Fairmont Makati," said Jeannette Ho, VP Revenue Management and Distribution for Fairmont Raffles Hotels International.
In working with IDeaS, FHRI has drawn upon IDeaS hotel pre-opening support services to finalize Fairmont Makati's competitor set, along with defining the hotel's pricing strategies and structure, based on market conditions and hotel positioning.
Going forward, the Fairmont Makati will be utilizing the IDeaS Revenue Management System (RMS) in combination with the unique New Hotel Services Success Package ( NHSSP) provided by IDeaS Professional Services to gain clear insights into the hotel's booking patterns - ensuring occupancy and revenue are maximized from day one.
"There are many areas that need to be covered throughout the pre-opening phase of a hotel, from establishing market segment strategies, undertaking comprehensive competitor evaluation, pricing research and processing and forward planning. To ensure revenue is being maximized from the outset, it is vital for forward thinking hoteliers like FRHI to instill effective revenue management strategies within their properties prior to opening their doors," said Grahame Tate, Managing Director of IDeaS APAC. "IDeaS NHSSP helps drive better revenues sooner. Rather than waiting 6 or 12 months, with NHSSP, hotels can be operational in terms of revenue management from the time they start taking reservations. "
IDeaS is committed to working closely with hotels across the Asia Pacific region to support them in reaching optimal revenue and profit levels by focusing on the development and sustainability of strong revenue performance for each individual client and their specific needs.
Global Client Marketing Manager
Phone: +1 952 698 4236
With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.