Source: Hilton
Source: Hilton
Hilton Hotels & Resorts®

MCLEAN, Va. - Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its "Stay Hilton. Go Everywhere." campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions - "Go Chill," "Go Refresh" or "Go Foodie" - and evolves the "Stay Hilton. Go Everywhere." concept with a focus on the exceptional experiences guests will find within the brand's global portfolio.

"Throughout the past two years, 'Stay Hilton. Go Everywhere.' has showcased our global presence and remarkable portfolio of hotels. Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels," said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts. "The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways."

Inspired by Hilton properties themselves, from bars and lounges to spas and infinity pools, the advertisements celebrate both local culture and the guests who visit. Photographs and videos capture the unique feeling of each destination and the exceptional experiences that today's modern traveler can expect of a Hilton Hotels & Resorts property. The advertisements showcase a diverse mix of locations, including: The Beverly Hilton (U.S.A.); Hilton Sedona Resort & Spa (U.S.A.); Hilton Waikoloa Village® (U.S.A.); Hilton New York Fashion District (U.S.A.); Hilton Los Cabos Beach & Golf Resort (Mexico); Hilton Prague and Hilton Prague Old Town (Czech Republic); as well as Hilton Bogota (Colombia); Hilton Molino Stucky Venice (Italy); Hilton Millennium Bangkok (Thailand); Hilton Tokyo (Japan); Hilton Hangzhou Qiandao Lake Resort (China) and Hilton Queenstown (New Zealand).

The print advertisements visually link different Hilton properties by focusing on one type of experience. In the "Go Chill" execution, the rooftop bar at Hilton Prague seamlessly connects to a martini at The Beverly Hilton and the rooftop bar at Hilton New York Fashion District. Additional print executions feature scenes from various properties conveying how Hilton encourages its guests to "Go Refresh" or "Go Foodie." The out-of-home and online creative pieces focus on a single experience with imagery from one property.

Print ads debuting this month will run in a collection of news and consumer lifestyle outlets, including The New York Times, Condé Nast Traveler, Bon Appétit, GQ and Out. Online outlets include Epicurious.com, USAToday.com, OpenTable.com, TripAdvisor.com and Hulu.com. A global series of out-of-home installations begins appearing at some of the busiest U.S. airports throughout June, including Los Angeles International Airport, New York's John F. Kennedy International Airport, Chicago O'Hare International Airport, Hartsfield-Jackson Atlanta International Airport and Dulles International Airport in Washington, D.C.

To view custom video content and campaign highlights, please visit: www.hilton.com/go. To download images and access more information, visit news.hilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
Hilton