Industry Update
Press Release 7 September 2012

STR: US results for week ending 1 September

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HENDERSONVILLE, Tennessee -- The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 26 August-1 September 2012, according to data from STR.

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In year-over-year comparisons, occupancy ended the week with a 2.7-percent increase to 62.7 percent, average daily rate was up 5.4 percent to US$104.65 and revenue per available room ended the week with an increase of 8.3 percent to US$65.56.

Tampa-St. Petersburg, Florida, which hosted the Republican National Convention 27-30 August, recorded the largest performance increases among the Top 25 U.S. markets. The market’s occupancy rose 48.0 percent to 73.2 percent, its ADR was up 107.1 percent to US$171.14 and its RevPAR increased 206.6 percent to US$125.23.

New Orleans, Louisiana, fell 6.5 percent in occupancy to 43.8 percent, reporting the largest decrease in that metric. San Francisco/San Mateo, California, followed with a 2.4-percent occupancy decrease to 88.2 percent.

Six markets in addition to Tampa-St. Petersburg achieved RevPAR increases of more than 15 percent: Houston, Texas (+27.3 percent to US$56.76); Atlanta, Georgia (+19.4 percent to US$60.76); Oahu Island, Hawaii (+18.9 percent to US$159.11); Anaheim-Santa Ana, California (+17.8 percent to US$88.52); Chicago, Illinois (+16.6 percent to US$79.65); and Philadelphia, Pennsylvania-New Jersey (+16.0 percent to US$76.81).

None of the Top 25 Markets experienced ADR or RevPAR decreases.

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Jeff Higley (STR)
VP, Digital Media & Communications
Phone: +1 (615) 824-8664 ext. 3318
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