Appnostic

NEW YORK, NY—Appnostic, LLC, a global social media marketing and travel technology provider, today announces the integration of seven new hotels into the Facebook.com/SocialBooker community this month. Having grown to almost 12,000 fans on Facebook since launching this summer, the SocialBooker™ marketing and in-Facebook booking platform allows hotels to reach millions of targeted, potential travelers on Facebook.

"SocialBooker™ continues to grow based on our proven ability to successfully broadcast hotel specials, promotions and packages via Facebook," explains Brian Dass, founder and CEO of Appnostic. "We're excited to help our newest clients build viral, content-rich relationships with travelers that translate into real-time and future bookings."

SocialBooker™ will provide social media marketing and distribution services, including community management, social booking engine integration, tracking and analytics, for the following properties:

  • Personality Hotels – The San Francisco based hotel collection includes six distinct properties within walking distance of Union Square. Personality Hotels aims to gap the distance between residence and hotel: to provide guests the best of home life in the most desirable environment away from home. With the collaboration of A-list architects and interior designers, Personality's boutique hotels showcase a diverse palette of "personalities."
  • The Kitano – New York City's only Japanese-owned hotel is located in the historic Murray Hill district. The boutique property blends traditional Asian hospitality and contemporary convenience. Guests enjoy award-winning Kaiseki cuisine at the Kitano's signature restaurant, Hakubai, museum quality artwork in public areas and guestrooms, and nightly world-class Jazz entertainment performed in the intimate JAZZ at KITANO.

Specifically optimized for Facebook's social graph, SocialBooker™ is the first application on the Facebook platform empowering hotels to take full advantage of the F-Commerce boom. It offers hotels the ability to create communities of loyal repeat guests, as well as a completely integrated booking solution for the Fan Page. For the hotel industry, SocialBooker™ provides exposure, room nights and revenue from a network of over 950 million FB users and potential guests. Personality Hotels and The Kitano join a global portfolio of hotels that have directly installed or are currently implementing the SocialBooker™ app onto their own Facebook page.

Eighty percent (80%) of U.S. social network users prefer to connect to brands through Facebook. SocialBooker™ allows them to share, plan and book travel brands as a group based on similar interests, and enjoy exclusive offers targeted to Facebook friends and families. The community managers behind SocialBooker™ engage fans and drive traffic to a hotel's in-Facebook reservations app by publishing interactive content that spotlights the hotel and destination on the Facebook timeline and fan's newsfeeds. They keep the community tuned in and turned on.

By connecting hotel revenue management with the travel interests, 'likes,' and even photos of Facebook friends, SocialBooker™ will bring the booking experience into the persuasive interactions of FB users. Personality Hotels and The Kitano will go live on the SocialBooker Facebook page this month.

About Appnostic, LLC

Headquartered in Manhattan with offices in Prague and London, Appnostic is a global social media developer and marketing company with a focus in Hospitality and Travel. The company's core products include SocialBooker™, an in-Facebook marketing platform and reservations app that reaches millions of socially fit travel consumers. Appnostic's MobiBooker™ is an easy-to-use, 'mobile-ready' reservations app and website creator that makes any hotel's website optimized for mobile devices in minutes. WhosAroundMe is the first 'Social Intranet' app that connects hotels, guests and nearby friends within a temporary social network. TweetAgent™ is Appnostic's social media consulting division that trains hotels to master their social strategy, and offers superior engagement tools for managing brand reputations. ProjectInteractive™ is Appnostic's interactive web design, marketing and custom application development division. For more information, visit the Appnostic web site at www.appnostic.com.

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