The Standard Hotel has released an eyebrow-raising ad campaign, which, in one image, shows a woman urinating on a rug in front of another man. In an effort to promote its five locations in Los Angeles, Miami Beach, New York and West Hollywood, the hipster-loved hotel has used three shocking, and what have been called 'gross' photographs, by Austrian artist Erwin Wurm. From a series titled How To be Politically Incorrect, a second ad features a man sticking his head down a woman's sweater, while the third shows a woman leaning over another woman to spit into a bowl of soup.

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