The implications of last-minute bookings for hotel operators | tnooz.com
With shifting consumer expectations due to the proliferation of last-minute booking apps, hotels must consider the implications of offering rooms via the last-minute mobile channel. The promise of reducing empty rooms via last-minute bookings is nothing new – last minute travel has always been big in Europe, where the close proximity of dozens of relatively inexpensive destinations encouraged many consumers to care less about advance planning in favor of a lower priced getaway.