After upgrading its marketing and services to franchisees, Coast Hotels & Resorts, Vancouver, Canada, says the return on investment is validating the cost. Although the economy remains troubled, travel on the U.S. and Canadian Pacific coasts has rebounded. Coast, which has a portfolio of 28 properties in Canada and 12 in the United States on the Pacific coast, reported a year-on-year RevPAR increase of 11.4% in 2011 and 8.6% in the first quarter of 2012.

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