Milestone To Host an Educational Session at Cornell's Hospitality Research Summit Next Week
Event: Cornell Hospitality Research Summit 2012
Session: Social Media and Service Excellence 1
Date: October 8, 2013
Time: 11:00 am – 12:30 PM
Location:
Cornell University
School of Hotel Administration
The Center for Hospitality Research
Room 198
Topic: The Evolution of Search and Online Hotel Marketing Strategies for the Future
Google's search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, such as Panda, Caffeine, and Penguin updates, that affect all hotels. This presentation will cover the changes in online search – including Google's Panda, Caffeine, and Penguin updates – and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve. This presentation will cover all of the following and what hotels need to stay ahead of the curve.
- Google search updates
- Social – engagement and freshness
- Local search optimization
- Mobile and hyperlocal channels
Speaker:
Anil Aggarwal, CEO, Milestone Internet Marketing
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
