Milestone To Host an Educational Session at Cornell's Hospitality Research Summit Next Week
Event: Cornell Hospitality Research Summit 2012
Date: October 8, 2013
Time: 11:00 am – 12:30 PM
School of Hotel Administration
The Center for Hospitality Research
Topic: The Evolution of Search and Online Hotel Marketing Strategies for the Future
Google's search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, such as Panda, Caffeine, and Penguin updates, that affect all hotels. This presentation will cover the changes in online search – including Google's Panda, Caffeine, and Penguin updates – and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve. This presentation will cover all of the following and what hotels need to stay ahead of the curve.
- Google search updates
- Social – engagement and freshness
- Local search optimization
- Mobile and hyperlocal channels
Cornell School of Hotel Administration — Ithaca, NY United States
For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. More information can be found at www.milestoneinternet.com or on the Milestone Blog.