Editorial Article 8 October 2012
[INFOGRAPHIC] Using Social Networks to Influence Travel and Hospitality Bookings
Social networks, social media, user reviews, you name it: They all have a huge impact on consumers looking to book anything from a business trip to a vacation. Here is an interesting infographic that ties social media power to brand marketing in travel and hospitality. The science behind this link is well-documented, but many brands could still take more advantage of social networking than they do, and the stats below provide as good an argument as any as to why they should.