Accor boosts its business with Russia through its new representation office and confirms a network of 50 hotels by 2016 in Russia-CIS
The Group reaffirmed its ambitious expansion in Russia and maintains its objective to reach a network of 50 hotels (over 10 000 rooms) in Russia-CIS by 2016, opening new countries such as Armenia, Azerbaijan, Georgia and Belarus, targeting main cities as well as tier 2 cities.
As of today, Accor's network in Russia-CIS is of 14 hotels/ over 3500 rooms. This year alone, Accor has already opened two hotels (Mercure Moscow Arbat and ibis Samara) and should open another three hotels within the next couple of months: a Mercure in Lipetsk, another one in Sochi and a Novotel in Moscow (in the Moscow City district).
Major milestones are also planned in 2013 for Accor. Pullman, the Group's upscale international and cosmopolitan brand for the business traveler, with currently 68 hotels and resorts in 22 countries, will be launched in Sochi thus reinforcing its presence in the host city of the 2014 Winter Olympic Games. The Group will also open its first hotel in Kazakhstan's capital City Astana through its ibis brand.
Accor continues its development in the region through management contracts and is also launching its franchise model to accelerate its expansion in line with the Group's asset light strategy. The Group's expansion plan is 85% asset-light (management and franchise).
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.