Cendyn™ to Share Social Media Expertise with Digital Marketing Professionals at Explore Conference on October 19th
Cendyn’s Director of Social Media to Speak at Conference
During the session, Kennedy will provide perspective on how primary media channels are adjusting to the social and digital era. She will cover second screen engagement, gamification theory and application, general behavior manipulation and game mechanic theory, on air to online and social marketing.
In addition to educating the hospitality industry at speaking engagements such as the Explore Conference, Cendyn provides ongoing social media consultation and management including:
- Social media strategy and integration with overall digital marketing plan
- Online reputation management
- Facebook and Twitter page branding, customization and promotions
- Property staff training on Facebook, Twitter, Google+ and LinkedIn best practices
- YouTube Channel management and video upload
- Property blog and RSS feed setup
- Press release optimization and online distribution
- Ongoing consultancy
- Social influence marketing
"The social web has shifted the online experience from searching and consuming to creating, connecting and exchanging," said Cendyn President Charles Deyo. "At Cendyn, we are experts at creating optimal social media exposure, and we are happy to share our knowledge with other industry professionals at conferences such as Explore."
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.