Flip.to Launches Multi-Language Capability For Its Hotel Brand Advocate Solution [inactive]
The international reach of social media is one of its most attractive marketing advantages, and the revolutionary hotel brand advocate solution Flip.to is poised to maximize that inherent benefit with the rollout of multi-language capability. Hotels around the globe can now leverage Flip.to in users' native language to convert guests into brand advocates.
With the new multi-language capability, Flip.to uses the language the customer selects on the hotel's website and delivers the customized messaging in that language. There is no limit to the number of languages a hotel can select for message translation. The multi-language functionality of the Flip.to platform is now being used by the Paris-based marketing representation service World Independent Hotel Promotion, whose boutique client, Hotel Le Seven Paris, sought to deliver its Flip.to brand advocate messaging in both English and French.
"Flip.to is designed to be seamlessly integrated with a hotel's booking engine and website, offering uniquely personalized experiences for each guest and their social connections. For Hotel Le Seven, that meant communicating in French, as well as English," says Sébastien Félix, Internet manager for World Independent Hotel Promotion.
"This multi-language approach can benefit many hotels, particularly those seeking to reach an international customer base," says Kristi White, vice president of global sales strategy for Flip.to. "Best of all, the system is built to support any language, meaning no travel market is off limits."
The average hotel guest has 130 Facebook friends, 120 Twitter followers and 125 LinkedIn connections. Because most consumers inherently trust the opinion of people in their social network far more than advertisements or marketing messages, that equates to a large number of friends, family and colleagues that are primed to be receptive to their contact's hotel recommendations. Flip.to taps into that sentiment, transforming guests into a huge, enthusiastic and trusted marketing force.
Traditional hotel marketing campaigns only generate about 3 percent engagement, by offering incentives for participation, campaigns on Flip.to typically have engagement rates in the 15 to 25 percent range. With Flip.to, participating hotels have experienced a return on investment of least 10 times, and some properties have seen ROI as high as 66 times.
Flip.to features real-time analytics and comprehensive tracking, allowing hoteliers to easily view how much business is being delivered via social media. The platform also identifies a hotel's top social media mavens—those guests drumming up the most traffic and bookings—making it easy to give special VIP treatment to the customers who have earned it.
Ed St. Onge
President, Global Sales & Marketing