Industry Update
Press Release26 October 2012

Great Hotels Of The World Adds New Members To Its Alliance

Hotel sales and marketing alliance announces new members in Italy, United Arab Emirates and Switzerland

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Great Hotels of the World Organisation

Great Hotels of the World (, the London-based hotel sales and marketing alliance, is delighted to confirm that a number of new members have been added to its collection, extending the alliance’s portfolio in Italy, UAE and Switzerland.


Great Hotels of the World Luxury Collection – for the most luxurious hotels in the world

Principe Forte dei Marmi, Pisa, Italy

Principe Forte dei Marmi is set in an ideal location for exploring the beautiful region of Tuscany. Set on the Tuscan Riviera, it offers the most scenic views of the Apuan Alps and Ligurian Sea. Principe Forte dei Marmi is just 30 minutes from Pisa International Airport. The hotel features unique packages which include visits to the famous Marble Caves of Versilia.

This elegant spa hotel has 28 uniquely designed rooms including 13 suites. All feature a modern interior design of understated elegance. The boutique property combines contemporary architecture with a sense of luxury, which extends to the Principe Spa, complete with jacuzzi, Turkish bath, sauna and indoor pool as well as an extensive treatment menu. The hotel also boasts an outdoor swimming pool and a private beach. Guests can enjoy fine wines at Onyx Wine Bar, international Versilian dishes at Principe Restaurant, fine cuisine at the Lux Lucis Restaurant or a more relaxed dining experience at Marechiaro, the hotel’s private beach restaurant. 67 Sky Lounge is located on the hotel’s rooftop, with breathtaking views of the sea and the Apuan Alps, floor to ceiling windows and terrace, live music and DJ.

For more information or to book Principe Forte dei Marmi, please visit or call +44 (0) 20 7380 3658.

Great Hotels of the World Premium Collection – for upscale superior hotels offering guests a unique experience

Majestic Hotel Tower Dubai, Dubai, United Arab Emirates

Located just eight kilometres from Dubai International Airport, Majestic Hotel Tower Dubai is a deluxe four-star property, which is easily accessible with many of the city’s tourist attractions directly on its doorstep, including the Meena Bazaar, the Dubai Museum and the old Bastakiya quarters. The property features 252 rooms over 28 floors, offering stunning views of the city’s famous skyline. There are two banqueting halls and a boardroom, and social events can be held by the picturesque poolside, on the candle-lit terrace or in the hotel’s Tirquaz Garden lounge.

Majestic Hotel Tower Dubai has several dining outlets onsite, ranging from its signature Greek restaurant to an authentic cigar lounge and live music room bar. Guests can also enjoy sheesha and dine al fresco by the poolside or relax in the hotel's spa with steam bath, sauna, fully equipped gym and outdoor swimming pool. The hotel also offers shuttle bus services to major business areas, shopping centres and the famous Jumeirah beach.

For more information or to book Majestic Hotel Tower Dubai, please visit or call +44 (0) 20 7380 3658.

Starling Geneva Hotel & Conference Center, Geneva, Switzerland

Starling Hotel Geneva is Switzerland’s largest congress resort – a five-star luxury conference hotel in Geneva. The property’s modern and innovative interior, welcoming atmosphere and multitude of facilities make it ideal for both business and leisure breaks. The hotel is just three minutes from Geneva International Airport and 10 minutes from the city centre and Lake Geneva. A free transfer service to the airport is also available. The property consists of 496 spacious guestrooms, equipped with a large working desk and free Wi-Fi connection. An event space of 5,500sqm is also available with 43 adjustable meeting rooms and exhibition areas.

Starling Geneva reflects the highest levels of Swiss hospitality. The hotel features two restaurants which include Olivio, serving delicious and authentic Italian dishes in the relaxed dining room or shaded terrace and C Bar and Lounge, offering refined finger food from around the world. A gym, fitness centre and indoor pool is also onsite as well as a wellness centre including, sauna, jacuzzi and steam room.

For more information or to book Starling Hotel Geneva, please visit or call +44 (0) 20 7380 3658.

Starling Hotel Lausanne, Lausanne, Switzerland

The Starling Hotel Lausanne is beautifully located on Lake Geneva with stunning views from its panoramic terrace. The hotel is situated between the Leman Lake and the Rolex Learning Centre in the west of the city of Lausanne. During the week, the hotel also offers its guests free transfer services from Lausanne train station. Having only opened in 2010, the 154 bedrooms and suites are modern and bright, offering a perfect environment to relax and work, with free Wi-Fi internet and modern bathrooms to compliment each guest’s stay.

With 300sqm of conference and event space, this stylish property can accommodate groups of up to 250 delegates and can host business meetings as well as private events, such as weddings. Starling Hotel Lausanne also features The Bistro 31, which offers delectable Italian cuisine in a stylishly cosy setting. During the summer months, up to 100 people can be seated on the large terrace and enjoy the beautiful view over Lake Geneva and the Alps. Furthermore, a Bar & Lounge serves light snacks and aperitifs, wines and digestives.

For more information or to book Starling Hotel Lausanne, please visit or call +44 (0) 20 7380 3658.

Great Hotels of the World

Great Hotels of the World () provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).

By acknowledging that each hotel’s core business is different, Great Hotels of the World helps hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.

Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.

Further information on Great Hotels of the World can be found at .

Ashleigh Silverman
Marketing & PR Manager
Phone: +44 (0) 20 7380 8564
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