Cornerstone Hospitality, LLC Selects IDeaS Pricing System for the Craddock Terry Hotel
New revenue management solution will help Historic Hotels of America property easily manage pricing and forecasting
Located in downtown Lynchburg near four colleges, the Craddock Terry Hotel frequently operates at or above 94 percent occupancy. To drive better profitability, Swindell and Christner will use IDeaS Pricing System to forecast demand and make more informed rate decisions for the hotel, which is currently exploring plans to expand.
"We created IDeaS Pricing System in response to the need for a sophisticated, yet affordable automated revenue solution for busy management staff," said Brian Sterrett, Vice President of Global Sales and Marketing, IDeaS. "IDeaS is honored to welcome the Craddock Terry Hotel into our client family. Given its high occupancy numbers and growth goals, we are confident that the system will help to maximize revenue potential."
Announced in March and unveiled at the IDeaS Global Leadership Summit in May, IDeaS Pricing System is an intuitive and affordable automated revenue solution for hotels and groups seeking revenue growth but with limited revenue management staff. The system enables users to more accurately forecast occupancy, quickly set daily room rates, and make more competitive pricing decisions for their hotels. In just a single click, users can also upload pricing decisions to all necessary distribution channels.
For more information about IDeaS, please visit www.ideas.com.
About Cornerstone Hospitality, LLC
Founded April 2, 2012 in Williamsburg, Va., Cornerstone Hospitality is a full-service boutique hospitality firm focused on property management and development of select service brands and Life-Style hotels, as well as boutique, small resort and historic properties. Created with the owner in mind, Cornerstone Hospitality delivers personal attention, revenue maximization, sales and exceptional operation programs for properties. The firm's principals, Kimberly Christner and Craig Larson, have a combined experience of nearly 50 years and a great reputation serving the hospitality community. For more information, visit www.cornerstonehospitality.com.
Global Client Marketing Manager
Phone: +1 952 698 4236
With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.