It's not often that the travel industry gets a true bombshell. Along with the many accomplishments the management teams at Priceline and Kayak can count, catching us all off guard is now one of them. But as unexpected as Priceline's announcement of intent to purchase Kayak was on November 8, the tremendous potential of this collaboration is obvious. The move is not without risks, of course, but it is, quite simply, brilliant.

Read the full article at Phocuswright, Inc.