If your profits and market share are under threat, hoteldoctor™ will give you the edge when it comes to minimising any damage from the economic downturn, helping you optimise your turnaround plans.

In the current economic climate, independent owners and hotel management companies are working hard to generate revenues and control costs with even more vigour. Developed by the Hotel Solutions Partnership to give owners and operators of hotels an independent view of the business, hoteldoctor™ provides pragmatic, impartial advice for a fixed price. The service will help you look at every aspect of your hotel or resort business, identifying where you need to focus your efforts (and those of your distribution partner(s).

It is likely that a business assessment adopting the hoteldoctor™ format will suggest both strategic and tactical changes - these are likely to be in the areas of operational excellence, asset management and brand management. The hotel management or leadership team will see opportunities to build revenue, profit, guest experience, employee engagement and much more - taking our experience, skills and knowledge, and monetarising the information acquired.

Our work is always tailored to the hotel's product and positioning and is likely to include:

  • Revenue:
  • Costs and cash flows
  • Organisation and people
  • Competitive position
  • Analysis of trend of (a) food and beverage revenue, (b) rooms and (c) spa revenues
  • Review of channels of distribution for all revenues including website
  • Review of key accounts, segmentation, sources of business, reasons for staying
  • Review of key account management, sales and marketing action plans
  • Review online and offline customer satisfaction
  • Review of historic P&L cost centres, with a focus on cost of food & beverage and labour
  • Review of balance sheet and cash flow
  • (if possible) benchmarking P&L on a per available room and per occupied room basis
  • Review Capex plans
  • Review organisation chart and senior job descriptions
  • Interview leadership, management and other team leaders
  • Review performance management programmes and any rewards programmes
  • Review staff satisfaction survey
  • Visit competitor hotels
  • Visually review front and back of house
  • Undertake customer journey
  • Review customer satisfaction surveys

In a turnaround situation, the upside impact on profit following a hoteldoctor™ assignment can be substantial. In a recent case, the client's profit uplift repaid its investment in our services 15 times within six months.

Independent hotels, management companies and hotel owners will both benefit particularly in situations where the Board believes there is room to improve. But the hotel operating team will also benefit by being exposed to best practice, independent advice and to highly knowledgeable advisors.

As a client said earlier this year after being asked, "So was it worth it?" he replied robustly: "Without a doubt!! Now we have to use it to move the business forward."

Hotel Solutions Partnership offers specialist hotel consultancy services to hotel owners, operators, brands, developers, lenders and investors around the World. Hotel Solutions Partnership is a hand-picked network of experts. Between us, we have expertise in more than 75 disciplines, covering all the elements involved in running a successful hotel or hospitality business in today's globally competitive and evolving environment. Click here to learn more.

Ian Graham
C.E.O.
+44 (0) 845 481 2628
The Hotel Solutions Partnership

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