Indian Vacation Ownership Leader increases occupancy with RateTiger
23 Club Mahindra properties generate more bookings with improved sales visibility while reducing the administration process
Mahindra Holidays and Resorts India Ltd., the leader in the Vacation Ownership space with over 147,000 members, has installed RateTiger to automate and streamline its revenue management and online distribution process across its multiple sales channels. Twenty-three Club Mahindra resorts have increased occupancy in the last six months as a result of increasing online exposure through third parties.
As a pioneer at implementing revenue management principles in the Vacation Ownership model, Club Mahindra sought to optimise occupancy and revenue by introducing rate parity across all booking channels whilst reducing the impact it had on the employees' time. The company has utilized RateTiger to connect to OTAs for room and rate updates, and is now successfully selling across five online sales channels. As a result, they have experienced average 87% occupancy across all its properties in the last six months; in some properties it was around 90 – 95%.
RTSuite Channelmanager allows the accommodation portfolio to manage their room rates and inventory allocation on several online distribution channel extranets through a single interface.
"We wanted to be more proactive and promote our rates and inventory on various channels to boost occupancy. Online exposure is essential for some of our off-beat properties that give travelers an alternative option for their vacations. The implementation of RateTiger has resulted in faster and more extensive rate distribution, maximizing our 'Billboard Effect' and in turn improving how we yield more revenue," said Saroj Mahapatra, Corporate Revenue Manager, Mahindra Holidays & Resorts India.
"The ability to update quickly, efficiently and transparently to multiple channels is an essential solution to revenue of the hotel," said Michael McCartan, CEO, eRevMax International. "Working with Mahindra Holidays & Resorts India and its 23 properties for this large rollout of the RateTiger channel management solution promises to bring tremendous value to Club Mahindra, and we look forward to a long and enduring partnership."
Aparna Bhattacharya
Lead - Content PR
0091 (33) 23242204
