Today, ReviewPro unveils a new configurable guest survey tool for hotels to collect direct feedback from guests by email or via any browser-enabled device. Developed in partnership with Market Metrix, this new survey tool is now available to all customers of ReviewPro.

Travelers are very accustomed to sharing their experiences at hotels in review sites and on the online travel sites they used to reserve their rooms. By monitoring social networks and hotel review sites, hoteliers are able to continuously stay on top of online feedback and respond to guest comments. At the same time, direct guest surveys allow hotel managers to gain additional insight by capturing what guests think while they are still at the hotel, and by asking questions that social media and online reviews may not cover.

"Monitoring online feedback alongside solicited feedback gives a complete picture of the guest experience, and provides a framework for responding to guest feedback in a way that proactively improves the guest experience and online reputation," said RJ Friedlander, CEO at ReviewPro.

Cesar Perez, Director of Quality at Vincci Hotels, explained the opportunity this new tool provides: "Our online reputation is critical to our business. Adding direct guest surveys to our feedback program lets us hear from guests while they are still in the hotel so we can respond to their input while there is still the opportunity to improve the guests' experience before they post a review or comment online."

For more information about the new survey from ReviewPro, visit

About ReviewPro
One of Wired Magazine's hottest startups of 2012, and winner of PhoCusWright's Travel Innovation Summit as the emerging technology most likely to change the industry, ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry. Thousands of hotels in more than 70 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels, 1895 Historic Hotels Group, Louvre Hotels Group, Melià Hotels International, Millennium Hotels & Resorts, and Swiss-Belhotel International. As a board member of Cornell University's Center for Hospitality Research, ReviewPro contributed data along with STR, TripAdvisor, Travelocity and ComScore to support Professor Chris Anderson's seminal research quantifying the direct connection between online guest satisfaction and the financial performance of hotels. Visit for more information.

About Market Metrix
Market Metrix is the leading provider of customer and employee feedback solutions for hospitality companies around the globe. By connecting feedback with revenue, Market Metrix helps hospitality businesses make smart investment decisions that both improve the guest experience and produce higher profits. Real-time feedback and action management drive timely service recovery, turning potential negative reviews into online raves. And no other feedback program offers the detailed global benchmarking of MMHI, allowing clients to spot gaps and opportunities in the context of key competitors. Market Metrix is essential to more than 14,000 businesses in over 70 countries, and has been helping forward-thinking executives profit from feedback since 1996. For more information, visit

Josiah Mackenzie
Director of Business Development, ReviewPro
+1 415-671-9629