The Year in Review - 2012 Most Read Articles on Hospitality Net
Mobile Technology, Social Media, Guest Satisfaction, Sales, Internet Marketing, Trends and Bookings. These are the most read stories on Hospitality Net in 2012.
11 Ways Mobile Technology Could Change Hotel Experience | By Frank Wolfe
In such a short amount of time, mobile technology has changed the way that the world does just about everything. There's no doubt about it; smart mobile devices are dictating how we live our lives. With these mobile devices in our hands, and media and information up in The Cloud, there are limitless possibilities for access. This is a game-changing development for the hospitality industry.
Hospitality Financial Technology Professionals (HFTP) | Thursday 19 January 2012
Balancing Social Media vs. Sales | By Madigan Pratt
Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+.
MP&A Digital & Advertising | Wednesday 25 January 2012
Hotel Guest Satisfaction: Do you understand who loves what and why? | By Rick Garlick, Ph.D
The question of how much demographics play a role in the way people evaluate personal experiences is one that customer satisfaction researchers have asked for years. Are men tougher to please than women? Who is easier to satisfy? Younger people or mature people with more life experience? Are those with a higher income more demanding customers?
Maritz Inc. | Tuesday 7 February 2012
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The ranking of hotel groups in the European Union continues to be dominated by the Accor Group, which has three times more rooms than its strongest competitor, Best Western. The difference is increasing since the French group boosted its growth through increased franchising. Of the 40,000 rooms opened worldwide in 2011, one quarter are in France and another quarter in the rest of Europe.
MKG Group | Friday 17 February 2012
Smart hospitality IT: inspiring new ways to communicate | By Michaela Papenhoff
Revenue management, social media, IT and communication are tightly linked together, says Michaela Papenhoff, Managing Director of Düsseldorf-based consulting firm h2c. She recommends using the year 2012 to gather the information you need about these rapidly evolving services so that investment decisions can be made for 2013 and beyond.
Hotel Yearbook | Friday 2 March 2012
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Horst Schulze is one of the most important hoteliers of our time. The German descent business man represents the principles of the luxury hospitality like no one else. Heading the Ritz-Carlton group for many years in the past he has created the widely known principle "We are Ladies and Gentlemen serving Ladies and Gentlemen".
TOPHOTELPROJECTS GmbH | Friday 20 April 2012
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Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing - a video infographic by MDG Advertising. Social media and search marketing are becoming more and more integrated as digital marketers realize their collective power for generating leads, building brand awareness.
MDG Advertising | Wednesday 13 June 2012
Hotel Mobile Marketing & Distribution Do’s and Don’ts | By Max Starkov
Earlier this month I presented at EyeForTravel's Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding mobile distribution channel and explored tablets as a distinct digital marketing device. This article is a continuation of my thoughts shared at the conference, as well as an attempt.
HeBS Digital | Tuesday 19 June 2012
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Vizergy®, a leading digital travel marketing company, continues to provide valuable educational resources for the hotel industry with the new whitepaper "Top 12 Hotel Internet Marketing Questions Answered – Hoteliers Like You Asked and We Answered." The questions in the paper were primarily determined by communicating with hoteliers from an array of branded and independent properties across North...
VIZERGY | Friday 27 July 2012
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David Huether, senior vice president of economics and research at the U.S. Travel Association, provides analysis on today's Labor Department report on May 2012 employment numbers:
U.S. Travel Association (USTA) | Monday 9 July 2012
The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning | By Max Starkov & Mariana Mechoso Safer
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital marketing budgets for next year. The emergence of SoLoMo (the convergence of social, local and mobile); tablets as a distinct marketing and distribution category; new social media platforms such as Google+ and Pinterest;
HeBS Digital | Wednesday 1 August 2012
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The hotel price comparison website www.trivago.co.uk surveyed 4,142 people over a two week period (August 13th – August 27th) to discover how they prefer to book their last minute hotel rooms. With travel becoming more digital every day, 85 per cent of participants across eight different countries preferred to book on the internet or via a smartphone app.
trivago | Tuesday 4 September 2012
Booking.com Reveal their true face | By Georges Panayotis
The relationship between online reservation agencies and hoteliers has already evolved to a tense partnership, and is now entering to a new phase of confrontation. The trade war among online agencies has developed practices near piracy. Addicted over the years at online bookings, hoteliers are now paying at high price, the ease in which they fell behind. And news from the front is not good!
MKG Group | Friday 5 October 2012
Seventeen Hot Food & Beverage Trends in Restaurants & Hotels for 2013 | By Michael Whiteman
Consultants Baum+Whiteman say that a flavor a day keeps recession at bay. Restaurant chains, hotels and smart independents are ramping up their flavor profiles... chucking artificial stuff, exploring whole new worlds of real ingredients... especially at bars. Big snackification of America in hotel lobbies and fast feeders. Old fogey chains doing fast-casual disco dancing.
BAUM + WHITEMAN LLC | Wednesday 17 October 2012
Top 10 Hospitality Industry Trends for 2013 | By Robert A. Rauch
The landscape is evolving quickly as content marketing replaces advertising campaigns, mobile merges even more with social networks and travelers are open to spending more on getaways that are worth it…more interested in finance? We just refinanced a hotel at under four percent interest. 2013 is projected to be a better and brighter one for the hospitality industry.
R. A. Rauch & Associates, Inc. | Thursday 29 November 2012
The Perils of Using WordPress as a Hotel Website Content Management System (CMS) | By Max Starkov and Jaan Paljasma
Here at HeBS Digital we have been asked on numerous occasions about the viability of WordPress as a hotel website Content Management System (CMS). We have been involved in website development and CMS systems for over 15 years now, and our categorical answer is that the WordPress technology is ill-fitted to power hotel websites' content management systems and is only adequate as a blogging technoly.
HeBS Digital | Tuesday 13 November 2012
Five Ways to Increase Direct Bookings | By Jean Francois Mourier
At REVPAR GURU, we are all about making our clients the most money possible. In some cases, that means using the OTAs but other times, the direct channel is best. Given the importance of the direct channel, we wanted to share our top five ways to increase website traffic and direct bookings.
RevPAR Guru Inc. | Monday 3 December 2012
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This morning, NBC News reporter Jeff Rossen ran a segment on the TODAY Show (available for viewing here) highlighting Onity lock vulnerabilities. As part of the report, independent security consultant Jim Stickley demonstrated the hacking device and the ease with which it can be used to gain access to hotel rooms. This nationally-broadcast report may generate sufficient interest with local and r...
American Hotel & Lodging Association (AH&LA) | Friday 7 December 2012
