Cosmo Hotel Mongkok’s Website as Duo-Winner of Adrian Award and WebAward
An Aesthetically Dynamic Website Design Completely Answered the Call of Bookers Also Supported by Strategic SEO Campaign to Achieve Exceptional Business Growth
The hotel is recently being recognized with 2 internationally renowned marketing awards – Adrian Award and WebAward. Much different in nature and principle, Adrian Award aims at measuring the quantifiable results against marketing goals including a thorough study towards several stages of the campaign including research, planning and implementation. While WebAward primarily focuses on the functionality of the website such as content quality, interactivity, user-friendliness, etc. to enhance hotel bookers' pre-stay experience. In the 2 measurements of "content" and "interactivity", Cosmo Hotel Mongkok's website scored higher than the average score of its industry counterparts, also the average of entries from all categories that competing for the award.
"The creation of Cosmo Hotel Mongkok's website is a pride of us. It doesn't only become a useful tool in the interest of the hotel by generating maximum business growth, more importantly, with its purposeful design it has also become a functional means for bookers to know about our unique location and the local happenings round-the-clock in the nearby area. This website has done its job excellently in both wings: to provide arewarding viewing experience to understand the hotelfor pre-stayers and also to boost revenue for the hotel ultimately." Anita Chan, General Manager of Cosmo Hotel Mongkok shared.
Upon the creation of the website there are a number of marketing objectives to achieve for example to increase the visibility and search market share of the hotel in top search engines. In terms of bookers' interest, it aimed to increase brand awareness amongst target audience and thus ultimately, the distribution share of hotel website booking will be increased.
Against the objectives above, results show that the website has gained an encouraging visibility score of 61.03% in top search engines while the bookings distribution share has leaped four-folded compared to last 12 months. The campaign in whole has attracted 249,510 visits and 3,949 bookings. The results have excessively outperformed the original object and are considered exceptional achievements in business growth!
Dynamic Content Quality, Intensive Interactivity and Trendy Design Directly Benefit Internet Audience
To ensure this Mongkok Hotel's website contains all relevant information a guest looks for, researches and surveys were carried out to analyze the crucial factors travelers find interesting in Cosmo Hotel Mongkok. Based on the findings that guests pick the hotel for its unique and advantageous location in Mongkok which guarantees exciting happenings 24/7,the website is thus strategically designed with a color infusion from black/white to different hues, representing the location is fun-filled from day til night and also symbolizing a mixture of old and modern culture hidden in this unique area.
Content-wise, a few web pages are specially included such as Shopping and Theme Park page which contains quality tourist information to help bookers study the leisure Hong Kong including our neighborhood and plan itinerary before arrival. There is also a Contact Us page to intensify interactivity by allowing direct communications with the hotel management. Much yearned for, Cosmomongkok.com Exclusivecorner is introduced on the front page offering exclusive perks for hotel website bookers. These offers are tailor made for the potential bookers such as free 24 hr check in/outservice, ensuring them flexibility and a guaranteed 24-hour stay in the hotel to explore the neighborhood. Free WiFi is also available to match the need of the younger crowd that we serve.
Keep on Forward-thinking. Keep on Throwing Surprises.
In the year coming, the website will be further equipped with a traditional Chinese site to enhance readership in Hong Kong and Taiwan. In addition, continuous effort will be paid to ensure the site is search engine-friendly. In the interest of bookers, the hotel pledges to constantly offer exclusive perks via the official website and bookers are guaranteed to use minimal time to get greatest and most exciting offers!
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Phone: +852 3987 2222
Fax: +852 3987 2174
About Dorsett Mongkok, Hong Kong
Dorsett Mongkok, Hong Kong is located between Mongkok and Tai Kok Tsui districts – Hong Kong"s most celebrated jumble for the new/old, east/west and a place heavily soaked in local heritage that goes along with global glam. Opened in mid of 2010 (previously known as Cosmo Hotel Mongkok), is among the popular Hong Kong green hotels. This 100% indoor smoke-free, mid-scale, amiable yet attentive city hotel in Hong Kong offers 285 rooms including 20 suites. Specially designed Room Comfort, Room Superior, Room Executive, Room Family Quad, Suite Premier are all presented with modish décor and functional design making them most well-appointed for any kind of stay. The hotel"s dramatic double-height entrance and huge chandelier begin a chapter filled with the warmest welcome and most attentive care. A mere 4-minute walk to Olympic Station, the hotel is also a 10-minute walk to MongKok MTR station and an easy 30-minute drive from Hong Kong International Airport. Famous local markets and world-class shopping malls are found both close by. The Thai restaurant Thai Pad is a place to savour Thai cuisine in its authenticity. For your information on Dorsett Mongkok, Hong Kong, visit: www.mongkok.dorsetthotels.com
About Dorsett Hospitality International
Dorsett Hospitality International (HKEx Stock Code 2266, is a spin-off from Far East Consortium Limited. With three brands under its umbrella ….the upscale and midscale Dorsett Hotels & Resorts and d.Collection comprising a range of charismatic boutique hotels; and the value-led Silka Hotels; the group currently owns and manages 19 hotels in China, Hong Kong, Singapore and Malaysia; with six more opening within the next two years in China, Hong Kong and United Kingdom. For more information on Dorsett Hospitality International, visit: http://www.dorsett.com