Accor signs partnership with ESSCA to develop its pool of Revenue Managers
Accor, which seeks highly qualified and rapidly operational individuals, continues to deploy its training and pre-recruitment policy in schools with a Revenue Management course
In December 2011, Accor signed a partnership with Institut Paul Bocuse and IAE Savoie Mont-Blanc and now contributes to the applied Master's degree in Revenue Management. Today, the group is further promoting this profession by teaming up with Angers' Business and Management School (ESSCA), in a bid to diversifying the profiles of its future Revenue Managers with training in Services Marketing and Business Studies.
As part of this new partnership, Accor has committed to contributing to the educational content of ESSCA's Master's degree in "Services Marketing and Revenue Management" by providing testimonials regarding the changes affecting this profession and its associated skills; to participating regularly in conferences; to organizing presentation days about its professions, motivation interviews and skills tests, and lastly to providing one-day training courses in Revenue Management concepts and tools.
"I am very pleased because this partnership will strengthen the bonds of proximity and excellence that have united us for many years. It is clearly in the interests of our students to take advantage of an international hotel industry leader's operational expertise. They will boost their employability thanks to the advanced teaching techniques and also benefit from Accor's active pre-recruitment policy which notably takes place during the end of course traineeships," Catherine Leblanc, Director of ESSCA.
The number of Revenue Managers at Accor has doubled in four years from 275 in 2008 to 550 in 2012. Since 2007, Accor has deployed an in-house human resources program for existing Revenue Managers as well as a specialized training course called "RM PASS" with the support of Accor Academy which manages the group's internal training centers. This system is designed to help recruit, train and certify Revenue Managers, and accompany their international career development.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.