Langham Hospitality Group Launches 'Ying' Programme Targeting Chinese Group Customers
"Ying Specialties" assists groups with services before and during their travel. As a measure of flexibility, group and event quotations may be provided in either the local currency or Chinese renminbi. Contracts may be presented in Simplified Chinese and incidentals in properties may be settled through UnionPay.
"Ying Welcome" greets guests with local information written in Simplified Chinese, directions to the nearest Chinatown, and Mandarin speaking colleagues to assist with translations and facilitate transport.
"Ying In-room" features familiar favourites such as Chinese tea, essential amenities, a selection of Chinese television channels and Chinese-language newspaper titles.
"Ying Cuisine" brings Chinese guests flavours of home by offering traditional Chinese cuisine such as dim sum, congee and noodles prepared by experienced chefs.
Simon Manning, Vice President - Sales and Marketing for Langham Hospitality Group said, "In Chinese culture, "Ying" (盈) is an auspicious word meaning "abundance". Therefore, it's only appropriate that the new programme is specially designed to provide Chinese guests with an abundance of home comforts during their stay."
For full details on the Ying programme, please visit ying.langhamhotels.com
About Langham Hospitality Group
As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive hotels under the Langham Hotels and Resorts, Cordis and Eaton brands with more than 30 projects currently either confirmed or in a developed stage of negotiation from Asia, Europe and North America to the Middle East. The Group takes its name from the legendary Langham in London which was widely recognized as Europe's first Grand Hotel. For 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.