HeBS Digital’s New Promotion Helps Hoteliers Maximize their Online Revenues and Get Ready for the Three Screens in 2013
Internet users exhibit behavioral patterns when browsing the Internet and the desktop website, mobile and tablet devices address different needs at different times of the day and week. It is obvious why specialized content is needed for each device:
- Desktop usersneed as much information as possible, including a minimum of 25-50 content pages per property and another 50-100 specialized marketing and landing pages featuring special packages, promotions, and events. Desktop users also place high value on visual galleries with photos and videos.
- The on-the-gomobile userrequires short, slimmed-down content with an emphasis on maps and directions, an easy to use mobile booking engine, and a click-to-call property reservation number.
- Tablet usersrequire deep, visually enhanced content about the property and its destination. A well-structured, highly visual hotel tablet-optimized website can generate conversion rates several times higher than those of mobile devices.
The majority of "mobile" bookings, room nights and revenue are generated by tablet devices such as the iPad, Samsung Galaxy and Google Nexus; not by "pure" mobile devices like the iPhone, Android and Windows Mobile-based smartphones. Across HeBS Digital's hotel client portfolio, tablets generate 200% more room nights and 430% more revenue than "pure" mobile devices.
"For content-rich websites like the hotel website, fitting the website into different screen sizes, achieved via traditional Responsive Web Design (RWD), is not good enough. Hotels should serve the right website content in the right device category (desktop, mobile, tablet) while ensuring the maximum user experience, relevancy of information and conversions. This is why HeBS Digital does not use simple RWD capability for the content-rich, revenue-driven hotel website. We use RESS (Responsive Design on Server Side), the next generation of RWD" said Max Starkov, President & CEO of HeBS Digital.
This package also includes HeBS Digital's proprietary and RESS enabled CMS Premium, which allows hotels to update all three channels in one place, push content to social media profiles, and acts as a centralized web content and digital marketing asset management system for the hotel.
Interested hoteliers can learn more by clicking here.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry's leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 170 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS' consultants at (212) 752-8186 or firstname.lastname@example.org.