Hotels Determine Prevalence of Mobile Bookings
Pegasus Solutions CEO Credits Responsive Design for Nearly 15% Jump in Mobile Reservations for Hotel Clients
After becoming the first hotel reservation solutions provider to offer responsive web design for hotels in 2011, Pegasus Solutions' Open Hospitality® division has seen clients realize gains as high as 15% in mobile bookings. Responsive design allows hotels to deliver hotel content correctly formatted to any mobile device: iPad, iPhone, Android, Blackberry, Kindle, etc. Offered by Pegasus as OpenFlex, responsive design leverages fluid widths, scalable images and adjustable layouts to allow bookers to quickly access important details via their preferred point of mobile contact.
"Much has been made of mobile apps, but we see mobile sites driving the majority of mobile reservations," added Millili. "Mobile is all about making the experience doable, and removing the risk of attrition in the booking process. I can guarantee the number of PhoCusWright respondents who will book via mobile would have been significantly higher if more hotels had the proper websites and mobile booking solutions in place. The technologists have given them the tools, it is up to us, as hoteliers, to give them the way."