Digital Alchemy Honored with Silver Adrian Award for iNeed™ Mobile Concierge
New guest-facing mobile concierge platform receives recognition for digital marketing excellence in 56th annual HSMAI Award competition
Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hospitality market, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Silver Adrian Award for Digital Marketing Excellence for its iNeed™ on-site mobile concierge. iNeed was a winning entry in the 56th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
iNeed is part of Digital Alchemy's Mobile Life™ platform of Cloud-based mobile suite designed to meet guest service and hotel marketing needs. The guest-facing mobile site makes it easy for guests to digitally submit service requests for common needs, such as housekeeping, room service, valet and maintenance. iNeed helps improve the guest experience while enhancing hotels' labor efficiency by eliminating the need for staff to manually enter guest service requests. The system is fully customizable for individual hotels and groups, allowing for user interface branding as well as changes to the service forms and icons.
Since iNeed resides in the Cloud versus a mobile app, it does not require a download, making it very different from other guest request solutions on the market. iNeed's intuitive technology automatically detects the device accessing it, and serves up either the mobile phone, tablet or desktop version for a more user-friendly experience. Another key differentiator that helped iNeed to secure the Adrian Award is its integration with hotel property management systems for quick access to guest profile information and the ability to tailor marketing messages.
"We are honored to be presented with an esteemed Adrian Award for iNeed's significance in travel marketing," says Don Hay, Digital Alchemy's CEO.
"Guests love the convenience of iNeed, and the hotels using it have already proven its effectiveness in streamlining guest requests and improving property service levels. This award supports our commitment to thinking mobile in all aspects of hotel marketing and operations."
"The bar is continuously set higher each year in regard to the quality of Adrian Awards submissions we receive," says Fran Brasseux, HSMAI executive vice president. "This year's winners in travel advertising, public relations and digital marketing exemplified marketing innovation that led to outstanding results, and demonstrated the power of marketing integration across all channels. We look forward to celebrating all this exceptional work with the industry and recognizing the remarkable winners at the Adrian Awards Gala."
| The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.