A Responsible Approach to Revenue Management
Lefay Resorts chooses IDeaS expertise for sustainability in revenue management
Prior to partnering with IDeaS, Lefay Resort & SPA Lago Di Garda was looking to enhance its revenue management culture. "Our primary challenge was that the hotel was often full with low profit segments even when there was demand at high price segments," said Giulia Francinelli, Revenue Manager at Lefay Resorts. "We needed a next-level revenue management system that would enhance our pricing and demand management strategy by providing accurate and automated forecasts – so we could optimise on high occupancy by determining the optimal pricing and Length of Stay (LOS) restrictions we should use," she stated.
A key consideration for Lefay Resorts when looking to implement a revenue management system was the sustainability credentials of the vendor. "As an ethical luxury resort, not only were we looking to increase operational performance through implementing a best-in-class revenue management system, but we wanted to ensure the revenue management solutions provider that we partnered with carried sustainability credentials parallel to our principles," explained Francinelli.
"After researching client recommendations from other Italian hotel groups, we were impressed by both the functionality of the IDeaS RMS, as well as the IDeaS teams' commitment to support and maintain a successful revenue management culture long after the initial purchase," Francinelli said. "However, what really set them apart from other vendors were their sustainability credentials."
Through the SAS Executive Sustainability Council, top executives ensure sustainability goals and priorities permeate every aspect of the company's operations. "IDeaS, being a SAS company, ticked all the boxes, with a presence at The Nature Conservancy, World Economic Forum, World Resources Institute and the Environmental Defence Fund. To find a solution that would enhance our overall pricing strategy, provided by a company with the sustainability credentials of IDeaS, was the ideal solution for us at Lefay Resorts," said Francinelli.
"We are extremely proud to be the revenue management solutions provider associated with an ethical luxury group that is Lefay Resorts," said Fabian Specht, EMEA Managing Director at IDeaS. "I am confident with IDeaS expertise and support, Lefay Resorts will continue to maintain its core values of sustainability, while practicing revenue management at the highest level."
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With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.