Taking a look back at 2012, we can say that most of the predictions and resolutions we published last year still hold true for 2013 – http://blog.milestoneinternet.com/web-development/top-10-internet-marketing-resolutions-for-2012/. As we look and plan ahead, several new trends and strategies have emerged that are essential to our "do" list. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013. 

Below are the topics discussed in the article, which includes tips and recommendations on how businesses can capitalize on these trends.

  1. Content quality over quantity across platform 
  2. Mark up your site with SCHEMAs
  3. Have a robust mobile strategy
  4. Personalization of search forces holistic approach
  5. Links: quality over quantity
  6. Usability and conversion factors
  7. Robust social content, become more visual
  8. Social media for successful SEO strategy
  9. Increase direct bookings and pay less OTA commissions
  10. Effective remarketing at scale

To read the full article, go to Milestone Insights. 

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