Accor Looks To Quadriga To Support Its Growth In North Africa
Two years ago the Accor group of hotels approached Quadriga Worldwide to support its expansion projects in North Africa and help ensure Accor can deliver a consistent brand experience to guests in its properties across the region. To support Accor's evolving business requirements and to serve as a base on which to expand its own activities across North Africa, Quadriga has established a local organisation based in Casablanca, Morocco.
Quadriga Morocco is headed up by Olivier Hennion, who has a strong background in IPTV and network consulting in the hospitality sector. Olivier will be a strong advocate for hotel properties looking to advance their hotel technology services including Quadriga's new Personal Media Network™ mobile platform. In addition to supporting local hotels, Quadriga Morocco's support reach extends to hotel customers in countries further afield, including Côte d'Ivoire, Senegal, Cameroon, Equatorial Guinea, Algeria, Lebanon and in general all French-speaking African countries.
"We are very pleased to have Quadriga supporting us locally in North Africa," says David Esseryk, Vice President Consumer Technology of Accor. "Prior to having the Quadriga support infrastructure in place, we struggled to maintain our standards for Accor across all of our brands and hotels and to communicate in a consistent manner with our guests. Quadriga has enabled us to regionally replicate the high levels of customer service achieved in other European countries. Furthermore, we now have a base from which to consistently expand across the continent, linking with the Middle East."
The Quadriga/Accor partnership has initially focused on Sofitel properties in Morocco, where Quadriga has successfully managed network infrastructure enhancement projects and LED TV installations for hotels in Marrakech, Agadir, Rabat and Casablanca. In addition to supporting Accor's luxury Sofitel brand in the region, Quadriga is also working with other Accor brands, like Ibis hotels, to provide cabling consultancy, network upgrade solutions and TV installations.
Regional plans are now in progress and include the adoption of Quadriga's mobile technology solutions and its recently announced Personal Media Network™ (PMN™), which was awarded the prestigious Equip'Innov Award at the Equip' Hotel Industry Conference and Exhibition in Paris in November 2012. PMN™ will enable Accor hotels to enhance guest communication and will provide a truly integrated environment where the TV, smartphone, tablet and laptop are all synchronised to deliver an unlimited world of service and content.
Jean Philippe Delouis, Quadriga's Area Managing Director for France, North Africa and the UK comments, "I am very proud that Quadriga is able to serve Accor in North Africa so effectively, and to contribute to its success in this important, growth region. We believe strongly in helping our customers with their evolving business needs, which sometimes requires us to commit to opening new offices and support networks in various parts of the world."
Hotels currently supported by Quadriga in Morocco, include:
- Sofitel Abidjan Hotel Ivoire – Abidjian
- Sofitel Agadir RoyalBay Resort – Agadir
- Sofitel Agadir Thalasso - Agadir
- Sofitel Casablanca Tour Blanche - Casablanca
- Sofitel Marrakech Lounge and Spa- Marrakech
- Sofitel Rabat Jardin des roses – Rabat
- Sofitel Essaouira Mogador Golf & Spa - Essaouira
Hotels under survey:
- Sofitel Beirut Le Gabriel– Lebanon
- Sofitel Palais Jamaï – Fès
- Sofitel Malabo President Palace– Equatorial Guinea
ENDS
About Quadriga
Quadriga is a guest technology managed service provider with 275 employees operating in the key strategic geographies of North America, Europe, the Middle East and Africa, supporting more than 300,000 guest rooms. At Quadriga, our success is driven and underpinned by our ability to react with speed and agility to client and market needs to enable us to truly realise our values of empowerment, trusting partnerships, customer excellence, entrepreneurship and ownership.
Through an ever-growing portfolio of products, services and content, proprietary to Quadriga or via 'best-in-class' partners, Quadriga provides customers with the flexibility and reassurance that they can obtain a complete and relevant technology solution that meets their business revenue, guest satisfaction and operational efficiency targets, all from a single, global partner.
Quadriga's range of TV and mobile communications platforms, easy-to-use guest Internet solutions, network management, consultancy and delivery services and multimedia content means it can work with its customers to converge today's disparate technologies to create a technology ecosystem that delivers unequalled guest service and hotel operational efficiency.
As the hospitality sector expands globally, Quadriga's global footprint extends across North America, Europe, the Middle East and Africa. This is being achieved through a combination of Quadriga's own operations and a distribution model into selected countries and territories.
The company will continue to leverage its capabilities, its partnerships and deep knowledge of the hospitality sector to create solutions that harness the latest technologies and meet ever evolving customer needs and guest expectations.
For more details on the company visit: www.quadriga.com
Vicky Daniels
Group Marketing Manager
+44 (0) 118 916 7181
