TrustYou Appoints Travel & Tech Industry Veteran Alan Young Vice President of Strategic Partnerships
- Young to Lead Charge on Company's Aggressive North American Growth Plans;
- Strategic Focus on Key Travel Sector Relationships with
Educational Emphasis on Increasing Importance of ORM & Driving Results
Young, who will be based out of Ontario, Canada, brings three decades of in-depth industry experience and a proven track record in driving bottom-line results. Most recently he was the VP, field marketing, for Infor, the second largest supplier of information technology solutions to the global hotel and gaming industry. Prior to be promoted to field marketing, Young was VP, product management, product marketing and marketing for Infor Hospitality where he was instrumental in driving Infor's new Hospitality Management System, now the leader in Cloud deployed solutions for the global hotel industry. Prior to this Young served in a variety of executive positions and advisory roles at companies such as Apical Resource Group, IBS Software Services, Hotel Booking Solutions Incorporated, Hotel Information Systems, and others, including his namesake venture, Alan Young Consulting.
From building companies from the ground, Young's roster of accomplishments is lengthy and measurable. His razor-focused, strategic approach across comprehensive business plans and sales and marketing strategies, has been instrumental in driving and maintaining significant client relationships throughout his hospitality technology tenure.
"This is an incredibly exciting time at TrustYou filled with amazing growth potential, new features and developments to our product and now, one of the most seasoned sales and marketing executives in the travel technology industry joining our team," said Benjamin Jost, CEO and co-founder of TrustYou, of Young's appointment. "We know that Alan's industry knowledge and connections, coupled with TrustYou's innovative technology, will lead us to realizing the growth goals we've established for the next few years."
One of Young's major focus areas will be on key travel sector partners and how they use of ORM. TrustYou's clients, an impressive list numbering over 10,000 inclusive of hotel brands, individual properties, countries and cities, is truly global. These travel players realize the benefits of ORM and the fact that these benefits extend beyond the hotels in their backyard.
"At the end of the day, online reputation management has a direct impact on revenue. The more reviews, the more robust the management responses, the higher the rankings, all translate into increased sales and revenue," Young said. "TrustYou is an innovator in this space and I am incredibly excited about being part of such an innovative and strong team. TrustYou's TrustScore and its survey and review distribution tools have an amazing impact on improving bottom line results for hotels, destinations and other key partners. The online review space has brought an entire new level of transparency and accountability to the industry that is not going away; it is only growing."
Young is past Chair of the board of the OpenTravel Alliance and has sat on the board of The Boutique Lodging Association. He has also been a member of the American Hotel and Lodging Association e-business committee and the Hotel Technology Next Generation distribution workgroup. He is a sought-after speaker and has made appearances at World Travel Mart, Hotel Operations and Technology Conference, the Hotel Association of Canada, HITEC, amongst others.
TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor