TrustYou Appoints Travel & Tech Industry Veteran Alan Young Vice President of Strategic Partnerships
- Young to Lead Charge on Company's Aggressive North American Growth Plans;
- Strategic Focus on Key Travel Sector Relationships with
Educational Emphasis on Increasing Importance of ORM & Driving Results
Young, who will be based out of Ontario, Canada, brings three decades of in-depth industry experience and a proven track record in driving bottom-line results. Most recently he was the VP, field marketing, for Infor, the second largest supplier of information technology solutions to the global hotel and gaming industry. Prior to be promoted to field marketing, Young was VP, product management, product marketing and marketing for Infor Hospitality where he was instrumental in driving Infor's new Hospitality Management System, now the leader in Cloud deployed solutions for the global hotel industry. Prior to this Young served in a variety of executive positions and advisory roles at companies such as Apical Resource Group, IBS Software Services, Hotel Booking Solutions Incorporated, Hotel Information Systems, and others, including his namesake venture, Alan Young Consulting.
From building companies from the ground, Young's roster of accomplishments is lengthy and measurable. His razor-focused, strategic approach across comprehensive business plans and sales and marketing strategies, has been instrumental in driving and maintaining significant client relationships throughout his hospitality technology tenure.
"This is an incredibly exciting time at TrustYou filled with amazing growth potential, new features and developments to our product and now, one of the most seasoned sales and marketing executives in the travel technology industry joining our team," said Benjamin Jost, CEO and co-founder of TrustYou, of Young's appointment. "We know that Alan's industry knowledge and connections, coupled with TrustYou's innovative technology, will lead us to realizing the growth goals we've established for the next few years."
One of Young's major focus areas will be on key travel sector partners and how they use of ORM. TrustYou's clients, an impressive list numbering over 10,000 inclusive of hotel brands, individual properties, countries and cities, is truly global. These travel players realize the benefits of ORM and the fact that these benefits extend beyond the hotels in their backyard.
"At the end of the day, online reputation management has a direct impact on revenue. The more reviews, the more robust the management responses, the higher the rankings, all translate into increased sales and revenue," Young said. "TrustYou is an innovator in this space and I am incredibly excited about being part of such an innovative and strong team. TrustYou's TrustScore and its survey and review distribution tools have an amazing impact on improving bottom line results for hotels, destinations and other key partners. The online review space has brought an entire new level of transparency and accountability to the industry that is not going away; it is only growing."
Young is past Chair of the board of the OpenTravel Alliance and has sat on the board of The Boutique Lodging Association. He has also been a member of the American Hotel and Lodging Association e-business committee and the Hotel Technology Next Generation distribution workgroup. He is a sought-after speaker and has made appearances at World Travel Mart, Hotel Operations and Technology Conference, the Hotel Association of Canada, HITEC, amongst others.
TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor