Hotels checking in with booking engines on Facebook and mobile - or maybe not | tnooz.com
At least that is what one technology provider reckons, with a survey of 400 hoteliers by TravelClick revealing almost half (48%) have a booking engine on Facebook. Half of the remaining properties in the survey said they intended on having one put in place during 2013. Mobile bookings are kicking in, too. Again, half of those polled in the study said they have an application which allows direct bookings for users on a phone or tablet device. Despite the growth in social and mobile channels for bookings, a majority (53%) claimed they will see the most growth in bookings over the course of 2013 via their existing desktop channel.
