Digital Alchemy will debut their newest innovation at the California Association of Bed & Breakfast Inns (CABBI) InnSpire Conference & Trade Show on March 3, 2013. B&B eCRM is the latest addition to its Nexus CRM engine and is specifically designed to meet the unique needs of the B&B and inn industry.

Digital Alchemy is an innovator in hospitality CRM messaging and digital marketing for hotels and resorts, providing automated email marketing through interfaces to virtually every major PMS and spa system. Unfortunately, a significant number of properties use systems with no interface capability or no system at all, and thus they cannot easily communicate with their guests. This prevents them from reaping the enormous benefits that come from a robust eCRM platform like Digital Alchemy's eRelationship service. The new B&B eCRM service automatically sends beautiful confirmations, pre-arrival marketing, day-of-arrival messaging, thank-you notes, electronic surveys and bounce-back emails to guests. This allows even the smallest operations to have the same impact as their largest competitors.

"We were the first to offer electronic CRM to hotels and resorts and are excited to now be able to provide all of our services to any smaller hotel, resort or B&B regardless of the system in use," says Don Hay, founder and CEO of Digital Alchemy. "Our customers wanted it and we created a truly amazing product for them. It's just what we do."

Rather than create an entirely new system for this distinctive part of the industry, the Digital Alchemy team re-tasked 100% of the capabilities of the industry-leading eRelationship system for its new customers. By taking this approach, new customers receive access to a system that has been used, tested and refined by hundreds of hotels and spas for more than a decade.

In addition to the debut and demonstration of B&B eCRM, Digital Alchemy's vice president of worldwide sales and marketing, Shannon Bedard, will present a session entitled "The Room is Booked. Now What?" at InnSpire. This informative discussion will educate attendees on best practices in guest communications after the reservation, from confirmation to follow-up. Bedard will also offer tips and advice on finding hidden revenue opportunities and maximizing guest expenditures at the property, while increasing loyalty.

For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com. For more about B&B eCRM please visit www.Data2Gold.com/BB.

About California Association of Bed & Breakfast Inns (CABBI) InnSpire Conference & Trade Show, March 3-5, 2013, at the Hyatt Vineyard Creek in Santa Rosa, CA. InnSpire is the must-attend event for the California bed and breakfast industry. Over 100 innkeepers, aspiring innkeepers and tourism professionals are expected to attend. For more information, please visit http://www.innspireconference.com.

About Digital Alchemy

Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.

Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.

Shannon Bedard
Senior Vice President & Founding Partner
1-817-204-0840

Related