Integration of ZDirect's survey engine with ReviewPro's online reputation management solution is enabling hoteliers to view all public comments and query results in one comprehensive dashboard; Visit ZDirect in Hall 25, Stand 150, and ReviewPro in Hall 7.1C, Stand 101, at ITB Berlin at the Messe Berlin Exhibition Grounds March 6 to 10

HALLANDALE BEACH, FL AND – To streamline the guest review process and provide a snapshot of all public comments including guest-stay survey responses, ZDirect has integrated its survey engine with the ReviewPro online reputation and social media management solution. Together, ZDirect and ReviewPro are providing a single source for hoteliers to consult when scrutinizing their online reputations and gauging guest satisfaction.

ZDirect is the world leader in electronic customer relationship management and e-marketing for the hospitality industry. Today more than 2,000 hotels spanning six continents are using ZDirect's ZMail® electronic communication platform. ReviewPro is an international leader in online reputation and social media management for hotels. Thousands of hotels in more than 70 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web.

"ZDirect customers, who also use ReviewPro for online reputation management, are directly benefitting from this joint technology integration," said Shayne Paddock, ZDirect chief information officer. "As part of the ZMail platform, ZDirect enables hotel marketers to create e-Questionnaires on the fly – including surveys for cancellations, meeting planners, and pre-stay requests. That data can now be extracted and placed into the ReviewPro dashboard. By providing a single repository of all guest-review data regardless where it originates from, hoteliers have more control over their relationship with valued customers."

ReviewPro aggregates hundreds of millions of social media mentions, in more than 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. This data provides valuable insight to help hotel marketers better understand what travelers are saying about their properties. Using analytics, customer intelligence, automated reporting and benchmarking, ReviewPro identifies trends and highlights the strengths and weaknesses in service and asset performance. With guest survey results now available alongside online reviews through this reporting tool, it enhances operations efficiency and improves two-way guest communication.

"Travelers worldwide are sharing their hotel experiences with the masses via the Internet, and this is having a significant impact on the online reputation of individual hotels and multi-property chains," said ReviewPro CEO RJ Friedlander. "A recent study by the Cornell Center of Hospitality Research proved a clear impact of online review scores on a hotel's occupancy, ADR and RevPAR. ReviewPro helps hoteliers manage online reviews, identify areas for improvement and in turn, increase revenue. While monitoring the social channels is critical, hotels should not overlook comments provided on proprietary guest surveys. ZDirect's integration with ReviewPro adds heightened convenience and business intelligence to those hotels who value our services respectedly."

Survey comments collected from the ZDirect survey engine will appear as a separate entry on the ReviewPro dashboard. The benefit of the integrated solution is offering a single snapshot of all guest review data to a hotel.

Hoteliers interested in learning more about the joint technology integration can meet with both ZDirect and ReviewPro at ITB Berlin, March 6 to 10 at the Messe Berlin Exhibition Grounds. ZDirect is located in Hall 25, Stand 150. ReviewPro will be in Hall 7.1C in Stand 101. To preschedule an appointment at ITB Berlin with ZDirect, contact Caren de'Ath at [email protected]. To preschedule an appointment with ReviewPro, contact Edwina Dendler at [email protected].

About ReviewPro

One of Wired Magazine's hottest startups of 2012, and winner of PhoCusWright's Travel Innovation Summit as the emerging technology most likely to change the industry, ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry. Thousands of hotels in more than 70 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels, 1895 Historic Hotels Group, Louvre Hotels Group, Meliá Hotels International, Millennium Hotels & Resorts, and Swiss-Belhotel International. Visit for more information.

About ZDirect

Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.

Barb Worcester
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