In order to develop a basis to invest in any company, it is important to attempt to understand the industry and market that the company's business model addresses. TripAdvisor Inc. (TRIP) is the world's largest online travel company (based on user-generated content), empowering users to plan for their travel needs. TripAdvisor's travel research platform aggregates reviews and opinions from its community regarding destinations, accommodations (including hotels, resorts, motels, bed and breakfasts, or B&Bs, specialty lodging, and vacation rentals), restaurants and activities throughout the world.

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