Brands target a new luxury traveler | hotelnewsnow.com
The idea of luxury in hospitality is slowly but steadily evolving from a picture of glamour and opulence to an inspiration of comfortable class, and luxury hotel brands have taken notice, tweaking their offerings to accommodate wider groups of travelers. Also, a number of new luxury brands that launched in the past few years are taking a different approach—focusing more on lifestyle than wealth. It’s making the luxury hospitality experience seem approachable to a much wider group of consumers, hotel executives said.
