Reputation, Reviews & Revenue: TrustYou Launches Reputation Machine
Holistic Approach to Online Reputation Management from Increasing Reviews, To Content Distribution & Driving Revenue Outlined in New Webinar Series
Co-Founder Ben Jost
~ CEO &
man, half machine. The Reputation Machine, a holistic approach to increasing reviews, content distribution, strategic marketing and driving revenue, has just launched under the data-driven, results-focused, revenue-building minds of TrustYou, online reputation management (ORM) market leader for the travel industry.
"TrustYou has a philosophy of the review space overall and how it relates to driving revenue. Our newly launchedReputation Machine campaign focuses on this: the 360-degree approach to the ORM space and driving revenue," said Jost. "The bottom line is to impact the bottom line."
As part of the launch, hoteliers, destinations and online tour operators are invited to attend a series complimentaryonline webinars. The 30-minute sessions will help travel industry professionals better understand The Reputation Machine and how it helps to drive reviews and revenue through a strategic combination of monitoring, surveys, content distribution and marketing.
Participants will also learn more about the TrustScore, an independent ranking that is a compilation of all onlinecomments and reviews. On a scale of 100 the hotel gets a score that is representative of what is being said about them across the Internet. The higher the score, the better endorsement it is. It is quickly becoming a new barometer to measure success from direct consumer feedback; and an important marketing tool.
"Behind every great machine is wealth of manpower, a passionate problem solver, a pursuit of doing somethingbetter, something smarter," Jost explained. "The manpower behind The Reputation Machine is a combination of the TrustYou team and the hotel team. It's a machine that goes beyond reputation; it's about reaping the rewards of positive feedback, rewarding a job well done and increasing revenue."
For a full list of Reputation Machine webinar dates and to register, visit here.
TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor