Reputation, Reviews & Revenue: TrustYou Launches Reputation Machine
Holistic Approach to Online Reputation Management from Increasing Reviews, To Content Distribution & Driving Revenue Outlined in New Webinar Series
Co-Founder Ben Jost
~ CEO &
man, half machine. The Reputation Machine, a holistic approach to increasing reviews, content distribution, strategic marketing and driving revenue, has just launched under the data-driven, results-focused, revenue-building minds of TrustYou, online reputation management (ORM) market leader for the travel industry.
"TrustYou has a philosophy of the review space overall and how it relates to driving revenue. Our newly launchedReputation Machine campaign focuses on this: the 360-degree approach to the ORM space and driving revenue," said Jost. "The bottom line is to impact the bottom line."
As part of the launch, hoteliers, destinations and online tour operators are invited to attend a series complimentaryonline webinars. The 30-minute sessions will help travel industry professionals better understand The Reputation Machine and how it helps to drive reviews and revenue through a strategic combination of monitoring, surveys, content distribution and marketing.
Participants will also learn more about the TrustScore, an independent ranking that is a compilation of all onlinecomments and reviews. On a scale of 100 the hotel gets a score that is representative of what is being said about them across the Internet. The higher the score, the better endorsement it is. It is quickly becoming a new barometer to measure success from direct consumer feedback; and an important marketing tool.
"Behind every great machine is wealth of manpower, a passionate problem solver, a pursuit of doing somethingbetter, something smarter," Jost explained. "The manpower behind The Reputation Machine is a combination of the TrustYou team and the hotel team. It's a machine that goes beyond reputation; it's about reaping the rewards of positive feedback, rewarding a job well done and increasing revenue."
For a full list of Reputation Machine webinar dates and to register, visit here.
TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor