citizenM London Bankside has introduced online games as part of its continuously expanding, free service offering to its guests. Through its highly acclaimed guest room tablet, the hotel now proposes two widely popular Miniclip games in addition to offering free access to the internet, blockbuster movies, books and Web apps. The citizenM room tablet has been custom-designed by Swisscom Hospitality to increase guest engagement and interactivity.

Since the opening of the London Bankside hotel in July 2012, the citizenM room tablet has been a major contributor to the hotel's unique guest experience, as thousands of guest reviews on Tripadvisor.com, facebook and other social media channels have evidenced. The tablet brings all room functions as well as a vast array of entertainment and communication options into a single, hotel branded user interface. Now, as of April 1, it also includes access to two innovative online games from Miniclip. The pilot will run for a period of six months.

Miniclip's games applications are known for their high-quality graphics and their fun gameplay. With IStunt 2 and Fragger, two of their most widely shared games have been selected to complement the Internet content served through citizenM's room tablet. Fragger is a fun shoot 'em up and puzzle game that has had more than 22 million downloads in just over two years. IStunt 2, an award winner with Pocket Gamer, and with over 10 million downloads to date, is a fun and interactive snowboard game with stunning graphics that bring excitement to its players.

Michael Levie, co-founder and COO of citizenM hotel group, says: "The enormous popularity of online games has yet to be well-served by the hospitality industry; most of what I see today is the addition of low quality games on top of average TV systems but citizenM doesn't do low quality, nor average. I am grateful to Miniclip and Swisscom for helping us pilot this, and integrate it with our in-room offering. I have played the two games and they are great fun; we will see how well they are accepted by our guests and look forward to rolling this out further."

"This move is the latest in a series of service innovations resulting from our close cooperation with citizenM", comments Simon I'Anson, Vice President Marketing for Swisscom Hospitality Services. "We have built a flexible Internet-based service platform for citizenM, allowing them to easily add new services and applications when it makes sense to do so. This flexibility underlines citizenM's service leadership and clearly contributes to its sustainable differentiation within its competitive set."

About Miniclip

Miniclip is the online and mobile games company that attracts more than 70 million unique game players every month and is the Internet's largest online games website. The company develops, publishes and distributes more than 800 online and mobile games. Players from all over the world spend on average 45 minutes playing games on the website per each visit. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip is the only company to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the Internet's Best Game Site for three consecutive years. For more information, visit corporate.miniclip.com

About Hoist Group

Hoist Group is the complete hospitality partner for hotels, health care institutions and public operations. With more than 20 years of proven hospitality experience, Hoist Group is the market leader in innovative High Speed Internet Access, conference services, TV & content solutions, PMS and back-office software as well as other guest-facing amenities. Many hotel chains, flagship independent hotels and public hospitals have entrusted their IT to Hoist Group. Based in Sweden, the company has offices in a total of 18 countries in the EMEA region. Learn more about the company at www.hoistgroup.com.

Arndt Mielisch