Abu Dhabi, United Arab Emirates – European International College (EIC), an Abu Dhabi-based institution that specialises in offering hotel management, tourism and business-related courses, has announced that it will be launching a Bachelors in Business Administration (BBA) program with a concentration in hotel management and tourism, during its participation in GETEX Spring 2013, a leading forum for student recruitment in the Middle East and Asia, from April 17 to 19 in Dubai.

EIC, which will be among the first colleges in the UAE to launch an undergraduate business administration programme with a concentration in hotel management and tourism, revealed that it has noticed a rapidly growing demand for hotel and tourism industry courses in the UAE, a country which is seeing unprecedented growth in its hospitality sector. A recent industry report from Alpen Capital points that revenue from the hotel and hospitality market in the UAE will eventually grow to USD 7.5 billion by 2016, given the steady influx of tourists into the country.

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