Lodging Interactive Teams with InnLink to Offer Booking Engine, GDS/OTA Connectivity
Integration partnership offers hotels a complete turn-key approach to online reservations and website marketing
"Lodging Interactive continues to go above and beyond its full-service web design and management services by partnering with the industry's best-of-breed solutions providers with whom we have uncanny synergies," said DJ Vallauri, Lodging Interactive Founder and President. "InnLink was created for hoteliers, by hoteliers, as a way to deliver easy-to-use, intuitive management tools to hotels that have limited resources or that desire competitive support in their local market. Likewise, Lodging Interactive was formed to assist hotel operators who are struggling with finding the internal resources needed to implement online marketing strategies, manage social networks and establish effective social media marketing campaigns.
"Together, Lodging Interactive and TravLynx are leveraging their years of expertise to deliver the best possible results for our customers, including maximizing incremental net revenues and increasing visibility for mid-tier, limited-service hotel chains and independent properties," Vallauri said. "Our customers benefit by receiving an abundance of proven services, from seamless connectivity via InnLink to the GDSs and placement with the OTAs, to easy-to-use and understand analytics and a full-service call center based exclusively in the United States."
Kristin Intress, CEO of InnLink, said customers too will see immediate benefits from enlisting Lodging Interactive's expertise.
"Through this partnership, our customers have direct access to expert hotel marketing services that deliver results and win awards," Intress said. "Not only will Lodging Interactive's website design and management services be extended to TravLynx users, but customers will also benefit from expanded services, including website audits, website hosting and server management, a robust content management system, an optional Guest Review System, lead capture and reporting, social media analytics, social network engagement, mobile website development and more.
"Like Lodging Interactive, we only partner with the best," she said. "We are thrilled to be adding more services to drive net reservation revenue for our clients via Lodging Interactive; true leaders in their field and a good match for InnLink."
InnLink provides Lodging Interactive customers with access to:
- Seamless connectivity to the Global Distribution Systems (GDSs)
- Improved placement with the Online Travel Agencies (OTAs)
- Direct Connect, Net Rate and Merchant model programs
- Fully customizable booking engine with easy to use/understand analytics
- Complete integration of packages and up sells to increase ADR and RevPAR
- Mobile booking engine through smartphones and social media (Facebook)
- Personalized, full-service call center based exclusively in the U.S.
- Group and Tour Reservation Desk with no additional fees
- Independent and after hours/overflow answering
- 24/7/365 reservation services
Via Lodging Interactive, InnLink customers, and those using any of the InnLink solutions, can receive:
- Website Design and Management
- Social Media Marketing
- Reputation Management
- Guest Review System
- Email newsletter marketing
- Video production
- Hotel gift certificates marketing
- Full advertising agency services
- Measurement and accountability services
Celebrating 21 years of service, TravLynx is a technology leader in Central Reservation Services, delivering the most comprehensive reservations and revenue management solutions with award-winning customer service in the hospitality and travel industry. With its state-of-the-art booking technologies, TravLynxprovides CRS services to more than over 6,000 independent hotels, chain properties, resorts and destinations worldwide. TravLynx offers a family of industry proven brands – InnLink serves mid-tier limited service properties; InnVite supports upscale, full-service hotels, boutique and resort properties; and VisitUs is the reservations and booking platform for Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs). To learn more about TravLynx, please call Steven Napoli, Director of Business Development at 615.264.8052.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly"s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. For more information, contact Roman Aluisy, Director of Business Development at firstname.lastname@example.org or at 877-291-4411 ext 705. The company"s website is located at www.LodgingInteractive.com.
Phone: (440) 930-5770