Why Customer Reviews Trump Social-Media Marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Sometimes, it seems like it's all social, all the time. But are companies really getting everything they need from the social-media conversation? Absolutely not. There's ample customer engagement in the social scene, but for many organizations, it's also a loud and noisy cocktail party, with lots of guests all clamoring for the host's attention. It's hard to hear precisely what's important--and there's little mechanism for aggregating information into usable intelligence.