New York, NY – April 29, 2013 - HeBS Digital, the industry's leading full-service hotel digital marketing, website design and direct online channel strategy firm, announces President & CEO Max Starkov will present during EyeforTravel's Travel Distribution Summit Europe 2013 conference, to be held May 23-24 at the Novotel London West Hotel, London. Starkov will present during the panel "Capitalise on the Rise & Rise of the Tablet."

Tablet users require deep, visually enhanced content about the property and its destination. A well-structured, highly visual hotel tablet-optimized website can generate conversion rates several times higher than those of mobile devices. During the panel, Starkov will provide attendees with a concrete action plan on how to generate revenue by catering to travel consumers on tablet devices.

"We are excited to have Max join this year's conference agenda because of the high level of expertise he is bringing to the panel" said Tim Gunstone, EyeforTravel's Managing Director. "I am looking forward to Max sharing the latest trends and best practices regarding tablet website design and digital marketing, as these are hot topics on which hoteliers and travel marketers need concrete advice on how to handle today."

Starkov will discuss these exciting topics:

  • Tablet usage in Europe is on the up - and they are not just being used by the luxury travel consumer. As new, more affordable devices enter the market, understand how the tablet is influencing the way your customer accesses your brand.
  • Tablet user demographics, along with detailed information on how tablets are being used throughout the stages of the travel buying cycle.

According to Starkov, President & CEO of HeBS Digital, "The ongoing shift from desktop to mobile and tablet devices has created a sense of urgency to improve the hotel's presence on these devices. In Q1 2013, compared to Q1 2012, tablet revenue almost doubled (+95%) across HeBS Digital's hotel client portfolio. Hoteliers need to cater to travel consumers that are researching and booking travel on tablet devices, and I am looking forward to providing attendees with guidance on exactly how to do that."

While tablet users require touch-screen navigation required by tablet devices along with high-res photography and a highly visual presentation of the property, what do desktop and mobile users need? How do you address the three-screen challenge? Starkov addresses these questions and more in the article "Three devices, three screens: why one site cannot fit all."

NOTE: Exclusive to HeBS Digital clients, partners and HeBS Digital Report subscribers – use discount code TDS15 to receive 15% off usual rates to attend EyeforTravel's Travel Distribution Summit! You can access secure registration here: https://secure.eyefortravel.com/travel-distribution-summit-europe/register.php.

For a full outline of the conference, including a complete list of speakers, visit the conference's website.

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NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. www.nextguest.com | [email protected]

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