Raymond Bickson's revival plan for Taj Hotels | moneycontrol.com
Raymond Bickson is trying to change the Taj hotels' operating model, but first the chain will have to learn to get out of its comfort zone In 2008, when INSEAD's Gabriel Szulanski wrote his case study around the Taj hotels’ acquisition of The Pierre, a marquee property in the heart of Manhattan, little did he realise just how prescient he would turn out to be. The case study delved into the group’s dilemma on whether to expand in the US market.
