LifeClass Hotels doubles direct booking with RateTiger
Increasing product packages and exposure results in 30% revenue growth across 6 properties
"LifeClass implemented RateTiger last year, which allows hotels to easily analyze the market," said Casey Davy, VP EMEA, eRevMax. "Each property has been able to take control of its sales channels by updating rates and inventory across multiple distribution channels and travel portals in real-time. By utilizing shopper reports, the hotel can calculate better rate opportunities to improve market position."
"RateTiger has certainly made it easy for us to set rates and update all the sales channels very quickly. We have been able to expand our online distribution channels, diversify product offerings, and reach out to a new audience. Direct bookings have also increased as a result of the enhanced visibility through different OTAs – and due to the strict maintenance of rate parity," said Alen Milosevic, Revenue Manager, LifeClass Hotels & Spa.
LifeClass has been accessing Reservation Reports, a key module in RateTiger to monitor channel performance and map demographics of their customers. Through booking analysis, the group was able to identify the top-performing channels and offer customized packages to their key markets in Italy, Austria, Germany, Russia while continuing to cater to domestic tourists.
In recent months, LifeClass Hotels has also experienced a surge of repeat business by developing a post-stay, guest engagement through online guest review websites using RateTiger Review. This has resulted in 30% revenue growth in 2012. Each property assess the information and responds to guest reviews from social channels like TripAdvisor, Facebook, Yelp, etc along with those associated with sales channels (like Booking and Expedia) multiple times a day.
"We have been actively monitoring guest reviews of our properties as well as those of our competitors. RateTiger Review has helped us to respond pro-actively to negative reviews, and address our product offerings," observed Alen Milosevic.
About LifeClass: Founded in 2004, LifeClass Hotels & Spa is one of the biggest hotel chains in Slovenia with six properties in 4-5 star categories. LifeClass offers excellent accommodation, culinary, wellness and congress services together with its rich and varied top quality additional offer. Since 2004, LifeClass Hotels & Spa are characterized by high-quality services and products, with a strong personal touch when it comes to dealing with guests. . Each hotel has its very own regional character that symbolizes the strong relation between the hotel and its location. For more information refer to http://www.lifeclass.net
About RateTiger: RateTiger is a premium hotel rate shopping and channel management solution. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables hotel properties and accommodation providers to compare rates with competitors in real-time and update a vast network of sales distribution channels and travel portals easily and efficiently, offering two-way data connectivity. RateTiger, by eRevMax, is considered the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents. For more information, please visit http://www.erevmax.com
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