Review Filtering in the Local World – the Good, the Bad, the Ugly
A hot topic in the local world is the use of review filters on local platforms. Better customer reviews lead to higher rankings in search engines, so business owners and managers are willing to do just about anything to boost the quantity of positive reviews. Yelp, for instance, has caught many businesses paying customers to add positive reviews, which goes against Yelp's slogan, "Real people, Real reviews".
In order to ensure that reviews posted about a business are authentic, websites such as Yelp and Google are using algorithms that filter reviews based on keyword stuffing, extreme adjectives or profanity, and link inclusion in a review. Seems fair and justified right? However, there is a problem with this system. Many "real" reviews are being filtered out.
Learn how online reviews are being filterd, how to prevent your reviews from being filtered, and the future of online reviews by reading the full article at Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
