Digital Alchemy Continues Expansion into Spa Market with Debut of eClub Opt-In Client Messaging System
Customizable email subscription solution allows day spas and hotel spas to build
Digital Alchemy, the pioneer of electronic customer relationship management (eCRM) and eMarketing solutions for the global hotel market, introduces Spa eClub, its latest innovation in eMarketing for the spa market. This specialized opt-in email marketing software solution was specifically designed to meet the client communication needs of day spas and hotel spas, and can be seamlessly integrated into the spa's website. Digital Alchemy's eClub platform helps spas build better customer relationships and increase ROI by providing relevant information only to the spa clients who specifically ask to receive email communications.
"Extending our new eClub system to spa guests provides an excellent way to market a product or make a special offer to the customers who are more likely to respond positively and interact with the spa. The guest signs up to receive these emails, indicating that they value that particular type of information," said Jasmine Koontz, Director of Spa Sales. "Cutting down on the unwanted noise of today's email marketing campaigns is key for clients to see a greater return on their marketing investments. The customization feature of this product can be tailored not only to the spa's branding, but to the prospective customer who receives only the information they deem important to them."
eClub can be promoted to spa clients in many ways, including an embedded link on the spa website, inclusion on an email signature, signage at the front desk, a QR code on marketing materials and more.
"Having been proven successful in the hotel market, we believe that eClub is also a natural fit for the highly loyalty-driven spa market," said Founder and CEO of Digital Alchemy, Don Hay. "We are excited to now offer this product to our spa clients worldwide and are confident they will experience a higher level of measurable results from their eMarketing programs."
Digital Alchemy's solutions help spas craft profitable, long-term relationships with clients and offer opportunities to build incremental revenue through its eCRM email platform that integrates appointment confirmations, cancellation notices, pre-appointment marketing messages and post-appointment offers into automated and customized emails. The Digital Alchemy platform also includes guest feedback functionality to gather valuable customer intelligence. Messaging can be tailored based on the services booked, day of week, guest history and more.
As part of the initial launch, Digital Alchemy is offering Spa eClub at no charge to spas through the end of the 2013. To schedule a demo or to learn more about Spa eClub, please contact Jasmine Koontz at Jasmine@Data2Gold.com. For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com.
Phone: +1 817-204-0857
About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.