Industry Update
Press Release22 May 2013

Sam Nazarian, Larry Levy and Bob Heyat Partner to Launch The Redbury Hotel South Beach

Set to Open Early Fall 2013, Marks the Debut of One of Los Angeles Hottest Hotel Brands in Miami

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sbe group

sbe, an industry-leading hospitality, lifestyle and real estate development company, and Larry Levy, Founder and Chairman of Levy Restaurants, and Bob Heyat today announced their partnership to launch The Redbury Hotel South Beach . The partnership heralds the first hotel collaboration between leading hospitality industry innovators, Sam Nazarian, Founder, Chairman and CEO of sbe, and restaurateurs/developers Larry Levy and Bob Heyat.


Located on Collins Ave. and 18th, The Redbury South Beach represents the encore to the award-winning Redbury Hotel at Hollywood and Vine, which has earned rave reviews from press and guests alike for its distinctive design and experience. Since its debut in 2010, The Redbury Hollywood has earned numerous accolades, including "Top 10 Hippest LA Hotels" by USA Today, Travel + Leisure's "2011 Best New Hotels" list and US News and World Report's "2013 Best Hotel's in Los Angeles" list to name just a few.

 Formerly the Fairfax Hotel, re-development on The Redbury South Beach will be completed by early fall of 2013, with a design inspired by its Hollywood roots, yet adapted to capture the art deco aesthetic of South Beach. Once complete, The Redbury South Beach will feature 69 rooms and suites. sbe Hotel Group will operate the hotel while Levy Restaurants will oversee food and beverage for the lobby level restaurant, Lorenzo. There will also be a 12,000-square-foot rooftop pool and event space with food and beverage service. Situated across the street from sbe's SLS Hotel and The Raleigh, The Redbury's guests of will have exclusive access to both properties' amenities, including beach and pool access and access to the spa and Privé Salon.
"Larry and I share a love for South Beach and we believe The Redbury brand closely connects with the energy and culture of the area," said Nazarian. "Advancing sbe's relationship with one of my mentors, Larry, along with his Levy Restaurants, is an incredible opportunity that will position The Redbury for sustained success. Leveraging our shared expertise across real estate development, top-notch hospitality service and overall brand experience will enable us to create a product that resonates powerfully with both the local and global South Beach communities."

 "Sam and sbe have developed a truly innovative approach to creating hospitality experiences that appeal to today's global clientele," added Levy. "Together, we've brought some incredible projects to life in the past and there is no doubt in my mind that The Redbury South Beach will be the next hottest spot to open in Miami this year."

Lorenzo, helmed by cookbook author and James Beard Award-winning Chef Tony Mantuano, will be a casual elegant Italian restaurant offering Chef's signature authentic cuisine. The restaurant will offer hand-made pastas, pizzettas from the Italian-imported wood-burning oven, entrees off the grill, house-made gelato, Italian caffè and more. Lorenzo will pair the food with Italian wines, champagne and sparkling wines and has also tapped celebrity mixologist Michael Jack Pazdon from Napa Valley's Goose & Gander to drive the cocktail program. This will be Chef Mantuano's first restaurant in Miami, adding to his four restaurants in Chicago: the four-star Spiaggia, which is nominated for "Outstanding Restaurant" in the 2013 James Beard Foundation Awards; Cafe Spiaggia, the casual sibling to Spiaggia; Bar Toma, a neighborhood bar and pizzeria; and Terzo Piano, a modern take on Mediterranean cuisine at the Modern Wing of the Art Institute of Chicago.

 Levy Restaurants is a James Beard and Ivy Award-winning company that transformed dining at major sporting and entertainment venues across the country. Levy was recently named one of the top 10 most innovative companies in sports by Fast Company magazine. The company's diverse portfolio includes numerous restaurants, sports and entertainment venues across the U.S. In Miami, Lorenzo will be the company's latest addition after AmericanAirlines Arena and Marlins Park.
"sbe is deeply committed to Miami and to the historic art deco architecture of South Beach," added Arash Azarbarzin, President sbe Hotel Group. "We're applying the same thoughtful and collaborative approach to adaptive reuse we employed at SLS South Beach to Redbury, and are creating a property the entire community can be proud of and make their own. Ultimately, the goal is to once again make the block between 17th and 18th South Beach's center of energy and with SLS and now Redbury we're doing just that."

The launch of The Redbury South Beach underscores sbe's recent growth in the Miami area over the past 18 months. In addition to The Redbury, sbe has recently opened the highly successful SLS Hotel South Beach, Hyde Lounge AmericanAirlines Arena, acquired the iconic Raleigh Hotel and opened the first East Coast outpost of Umami Burger. In addition to Lorenzo, guests of The Redbury will have access to sbe's award-winning food and beverage offerings including The Bazaar by José Andrés, Katsuya by Starck, Hyde Beach and Restaurant Michael Schwartz at The Raleigh. Additionally, sbe recently announced plans for SLS Hotel & Residences Brickell set to open in 2016.

 To learn more about sbe, please visit or download the sbe App here. To friend sbe on Facebook click here and to follow us on the Twitter click here.

For more information on Levy Restaurants, please click here. To follow Chef Tony Mantuano on Twitter click here. ABOUT SBE: sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at, or by downloading the sbe App here.

ABOUT LEVY RESTAURANTS: Levy Restaurants, founded in Chicago in 1978, is recognized as one of America's fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining. Levy was named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company's diverse portfolio includes award-winning restaurants such as James Beard Award-winning Spiaggia in Chicago, Fulton's Crab House, Bar Toma, Portobello and Wolfgang Puck Grand Café at Walt Disney World Resort, renowned sports and entertainment venues like Churchill Downs in Louisville, STAPLES Center in Los Angeles, and the Barclays Center in Brooklyn, Mammoth Mountain and events including the, US Open, Kentucky Derby NBA All-Star Games and the GRAMMY® Awards.

Robbie McKay
Phone: 323.655.8000
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