Sertifi Enables PAR Springer-Miller to Deliver Technological Innovation Faster
the operation and development of guest-centric hospitality technology systems, to accelerate the sales process using Salesforce and serve customers faster.
contracts from 3 to 5 business days to only 5 minutes with Sertifi for Salesforce, a pre- built electronic signature application. With more than 99% of contracts sent through Sertifi, the organization significantly shortened its sales cycle and serves customers faster.
"Employees utilizing Sertifi for Salesforce gain between 1 and 2 hours per week toclose deals and generate more revenue for the company," said Greg Coolidge, Director of Enterprise Applications at PAR Springer-Miller Systems.
In addition to an increase in worker productivity, the elimination of paper, printing, andfaxing helped increase customer satisfaction. Customers conveniently sign anywhere, anytime!
Before implementing Sertifi, PAR Springer-Miller had a manual, paper-based process forgetting hundreds of contracts signed. Sales would email a PDF contract to the customer for signature. The customer would print, sign, and fax back. The contract administration group would then countersign. Contracts missing information and back-and-forth communication greatly slowed the process. In some cases, contracts were never received at all.
PAR Springer-Miller now sends contracts directly from Salesforce within the Opportunity.Automatic reminders are set up to remind customers to sign saving time. Customers are designated as first-level signers and the PAR Springer-Miller contract administration group as the second-level signer. If customers need to carbon copy corporate, it is set up simultaneously. Once sent, customers can sign within minutes. Signed PDF copies are emailed to all parties involved in the deal.
The company also utilizes Sertifi's collaboration feature,Deal.Stream, to communicate with customers about the deal eliminating long email exchanges. Deal.Stream provides a real-time feed for communicating that is recorded and stored for future reference. All deal activity including when a customer asks a question or signs a contract is pushed through Chatter, Salesforce's enterprise social network. Sales uses Chatter internally to receive deal notifications from Sertifi and reduce email.
Sertifi will exhibit at Hospitality Financial and
For all sales inquiries, please call
Sertifi provides eSignatures and Closing Automation
About PAR Springer-Miller Systems