Panel Of Leading Experts Unveiled For The World’s First Exclusive Luxury Hospitality Think Tank
The one-day summit generated thought-provoking commentary on the changing behaviour of the world’s wealthiest clientele and the growth in the younger generation of luxury travellers. Inspirational talks, such as the conversation on luxury service led by Jean Claude Biver, Chairman, Hublot, who hires luxury hospitality students to work for his retail watch firm, were followed by Q&A sessions with senior figures at luxury brands.
While analysing the new luxury consumer, Florian Wupperfeld, Managing Partner at Brand Your World, Soho House’s creative director, and founder of a new “Michelin guide to museums”, said customers increasingly value authenticity and believes luxury today is about culture, context and access to people and places. Meanwhile, Greg Marsh, Co-Founder and CEO at luxury property brand onefinestay assured there is nothing new about luxury; “it’s accessing something only the privileged can and making it convenient”.
At the summit, results of the first World Luxury Index™ Hotels, were revealed for the first time by Digital Luxury Group CEO, David Sadigh, and Samad Laaroussi, Holder of the Chair of Luxury Hospitality at Ecole hôtelière de Lausanne (EHL). The report, featuring an analysis of 70 leading luxury hotel brands within 10 luxury markets, is based on 133 million consumer online searches.
The study found that among top luxury destinations, New York remains in first position, with London, Dubai and Paris listed as the fasted growing destinations. The top three outbound markets are the US, the UK and China; however, Russia reported the largest growth in consumer interest for luxury hotels.
Topping the most searched luxury hotel brands on the internet; Four Seasons has invested $18 million to reinforce the brand’s online presence and digitally extend the brand’s online experience. While Hilton Worldwide is ranked first in the top 15 most sought-after hotel groups, Jumeirah, Fairmont and Shangri-La are the fastest growing brands within the category.
David Sadigh later explained how online data can be used to identify the next location for a hotel opening and how internet searches can provide unique insights into customer behaviour, more so than the “traditional survey”.
Brands aside, the majority of attendees agreed luxury should be rare and unattainable to most people, luxury customers seek trusted advice for the best hotel experiences, and luxury hospitality companies must embrace digital and technology to succeed in the years to come.
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Photos of the event can be viewed on the following link:
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About the Ecole hôtelière de Lausanne | The Ecole hôtelière de Lausanne (EHL) offers university-level studies to talented and ambitious students who are aiming for top careers in the international hospitality industry. In addition to this international recognition, EHL constantly broadens the scope of its three academic programmes by integrating market trends and new technologies. Since it was founded in 1893, EHL has educated more than 25,000 hospitality industry executives. The worldwide network of alumni represents an invaluable asset for every member of the EHL community. Today, there are over 1,800 students, from almost 90 countries, enjoying the unique and enriching environment of the Ecole hôtelière de Lausanne.
About Digital Luxury Group | Digital Luxury Group (DLG) is the first international company to provide luxury industry market intelligence (such as the World Luxury Index™ and World Watch Report) and use this strategic viewpoint to create and implement unique digital marketing and communication strategies for luxury brands. With headquarters in Geneva, the company has offices in New York and Shanghai. For more information:
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